Business Analyst

About Us

Holafly is a high-growth scale-up revolutionizing how businesses and travellers connect to the internet abroad. Since 2018, we’ve empowered travellers in over 200 destinations worldwide with secure and reliable eSIM solutions. With a team of 500+ professionals across multiple countries, we are scaling globally to support corporate and enterprise clients with seamless connectivity.

We’re not just connecting people - we’re enabling companies and their employees to stay productive, informed, and competitive, wherever in the world they do business.

About the Role

The Business Analyst will act as the strategic connector between the Recurrence team and cross-functional areas, translating insights into business actions that drive loyalty, retention, and recurring revenue. You will analyze customer behavior, product performance, CRM impact, and operational trends to uncover growth opportunities and reduce friction across the customer lifecycle.

This role is ideal for someone coming from digital consulting, e-commerce, business strategy, or high-growth startup/scale-up environments, with experience tackling challenges related to customer retention, recurrence, and loyalty. The ideal candidate enjoys solving complex problems, working with data-driven insights, and influencing decision-making in fast-paced, high-growth contexts.

Key Responsibilities:

• Analyze customer lifecycle performance (recurrence, retention, CRM impact, loyalty, product adoption, repeat purchase patterns, etc.) to support strategic business decisions.
• Define the key business questions and analytical needs of the Recurrence team, guiding the Data team on what to measure, why, and how it impacts strategy.
• Act as the strategic connector between Product, CRM, Marketing, Customer Support, Data, and Strategy, ensuring alignment and removing blockers across teams.
• Identify trends, risks, growth levers, and opportunities that directly influence customer recurrence and propose high-impact initiatives to address them.
• Shape and support CRM strategy by defining business hypotheses, evaluating expected impact, prioritizing campaigns, and ensuring initiatives align with recurrence goals.
• Collaborate with Product to influence feature prioritization, define success criteria, align measurement frameworks, and evaluate impact along the customer journey.
• Lead or support cross-functional initiatives related to recurrence, ensuring clarity in problem definition, business rationale, timelines, ownership, and expected outcomes.
• Structure business problems into analytical frameworks and ensure insights are actionable, measurable, and adopted by relevant teams.
• Contribute to the strategic roadmap for recurrence & loyalty, supporting quarterly prioritization and aligning stakeholders on business outcomes.
• Communicate recommendations and narratives to leadership with clarity and influence, enabling data-informed decision-making across the organization.

Requirements:

• 5+ years of experience in digital consulting, business strategy, e-commerce, lifecycle management, or growth roles in high-growth companies.
• Proven experience addressing challenges related to customer retention, recurrence, loyalty, or lifecycle optimization.
• Strong analytical mindset with the ability to interpret data (not necessarily build it) and convert insights into clear business recommendations and prioritization decisions.
• Solid understanding of digital business models, growth levers, online customer journeys, and the economics of retention and LTV.
• Strong stakeholder management and communication skills, able to influence, align, and collaborate across teams.
• Project management experience, with experience leading or coordinating cross-functional initiatives where business outcomes need to be clearly defined and tracked.
• Comfortable working in environments with ambiguity, fast growth, and shifting priorities, maintaining clarity and focus.
• Curious, proactive, and eager to learn deeply about Holafly’s product, data, and customer needs.
• Fluent in English (Spanish is a plus).

Nice to Have

• Experience working in startups or scale-ups, especially fast-growth digital businesses.
• Background working directly on CRM, loyalty, lifecycle marketing, or retention/engagement strategies.
• Experience shaping product requirements or collaborating with Product Managers on feature ideation and impact evaluation.
• Familiarity with BI dashboards (preferably Looker Studio) from a business interpretation perspective.
• Experience working with digital products or SaaS environments.
  Knowledge of customer segmentation models, cohort-based analysis, or LTV/retention frameworks.
• Exposure to SQL or analytics concepts to better collaborate with Data teams (not required for execution).

What we offer

• Remote work
• Great company culture and international environment
• Education Bonus
• Paid time off to relax and recharge
• Highly-skilled teammates and lots of opportunities for growth, learning and development!

Apply today and help us transform connectivity for the future of corporate travel and enterprise mobility. 🌎 Visit us at Holafly to explore open positions and learn more about our mission!