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HappyCoHA

Marketing Operations Manager

HappyCo is a real-time property operations platform for the multifamily real estate industry, offering mobile inspections, remote monitoring, and real-time reporting to improve operational efficiency and resident satisfaction.

HappyCo

Employee count: 51-200

United States only

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HappyCo is a company where people can grow their careers and work with like minded people, with no egos or politics. HappyCo is values driven and offers a flexible, supportive culture. Join HappyCo and Make Work Happy!
HappyCo is entering its next phase of growth. We have strong sales conversion and a growing market opportunity. Now, we’re focused on building a smarter, faster, and more scalable marketing engine.
We’re looking for a Marketing Operations Manager to own and scale our entire marketing technology ecosystem.
This role is equal parts architect, builder, and operator. You are a marketing systems builder who understands how infrastructure drives revenue — and then builds it.
You will manage our marketing tech stack end-to-end, push platforms like HubSpot to their limits, partner closely with Revenue Operations and Sales, and ensure our systems power pipeline growth — not just activity.
You should be deeply technical, highly analytical, and comfortable using AI and automation to build smarter systems

Key Responsibilities | Marketing Tech Stack Administration

  • Own and optimize HubSpot, Chili Piper, n8n, Hapily, and related tools
  • Manage integrations between HubSpot, Salesforce, and other platforms
  • Ensure data integrity, routing accuracy, and system reliability
  • Evaluate and implement new tools when necessary

Key Responsibilities | Workflow & Automation Architecture

  • Build advanced HubSpot workflows for lead management and nurturing
  • Develop and maintain automated lead routing and triaging
  • Design scalable systems for campaign tracking and multi-touch attribution
  • Leverage AI platforms (OpenAI, Claude, Clay, n8n) to improve efficiency and reduce manual work

Key Responsibilities | Revenue Colloboration

  • Partner closely with Revenue Operations on CRM structure and reporting
  • Maintain clean pipeline hygiene and clear lead lifecycle definitions
  • Support sales with campaign visibility and lead performance reporting
  • Improve attribution tracking across channels and campaigns
  • Increase MQL quality (care about Opportunities -SQLs - created the most) and increase conversion from MQL → SQL|

Key Responsibilities | Data Analytics

  • Own marketing attribution and funnel performance reporting
  • Monitor lead sources, conversion rates, and intent signals
  • Build dashboards for marketing and executive leadership
  • Identify operational bottlenecks and implement scalable fixes

Required Qualifications

  • At least 5–7 years in Marketing Operations, Revenue Operations, or similar roles
  • Advanced HubSpot experience (workflows, reporting, automation required)
  • Strong experience with CRM systems (HubSpot + Salesforce preferred)
  • Deep understanding of lead lifecycle management and routing logic
  • Experience managing marketing tech integrations end-to-end
  • Highly analytical and systems-oriented mindset
  • Comfortable leveraging AI tools and modern automation platforms to improve efficiency
  • Ability to balance strategic thinking with hands-on execution

Preferred Qualifications

  • Experience in B2B SaaS
  • Familiarity with proptech or multifamily real estate
  • Experience building automation with tools like n8n or Zapier
  • Strong SQL or advanced reporting skills

About HappyCo

Founded in 2011, HappyCo (happy.co) builds mobile and cloud solutions to enable real-time property data. Our flagship product suite 'Happy Property’ has more than 5 million units on its platform.
We’re everyday people with a shared purpose — improving the lives of others. Our team is made up of thinkers, talkers, planners, makers, builders and everything in between. Together, we’re turning our passions into happier communities!
When customers use our software, their communities get stronger. Our tools empower everyone in multifamily property management to improve their operations and maximize returns, which means they’re building better experiences for their residents. Learn more about our Product Vision here!

Our HappyCo Culture

HappyCo strives to build better communities. So naturally, we are dedicated to making our own community an enjoyable place that allows us do our best work. We’re devoted to building an inclusive, supportive culture that empowers each HappyCo’er to succeed and grow. To learn more about our culture, check out our careers page!

We Offer:

- Work from anywhere supported by a flexible company culture
- Opportunity to work for one of the fastest growing technology companies in the PropTech industry
- Unlimited vacation time
- Generous paid parental leave
- Competitive and equitable pay, including stock options
- Monthly stipends to support Wellness and Home Office expenses
Find out more about our US Employee Benefits here!
We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that HappyCo upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We welcome applicants of any educational background, gender identity and expression, sexual orientation, religion, ethnicity, age, citizenship, socioeconomic status, disability, and veteran status. HappyCo is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.
A note to Recruitment Agencies: Please don’t reach out to us about our roles -- we’ve got it covered. We don’t accept unsolicited agency resumes and HappyCo is not responsible for any fees related to unsolicited resumes.

About the job

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Posted on

Job type

Full Time

Experience level

Education

No degree required

Experience

5 years minimum

Location requirements

Hiring timezones

United States +/- 0 hours

About HappyCo

Learn more about HappyCo and their company culture.

View company profile

At HappyCo, our core values serve as our North Star – a guiding set of principles that keeps us connected and aligned, no matter what. Every day is a new opportunity to turn our values into action, synchronize, and drive our organization forward. We are everyday people with an extraordinary purpose — improving people's lives. Our team is made up of thinkers, talkers, planners, makers, builders and everything in between. Together, we're turning our passions into happier communities. We believe teamwork, vulnerability, and trust are critical to success. We lead with empathy and respect, encourage honest debates, and honor our commitments. This is what we call 'Better Together'. Furthermore, we invest time and energy to deeply understand our customers and their challenges. We co-create solutions that deliver true value and always provide the best customer service and support, embodying our value of being 'Customer Obsessed'. HappyCo values happy energy, kindness, positivity and enthusiasm – we aim to 'Make Happiness'.

HappyCo is on a mission to raise the quality of living and improve the lives of people living and working in residential communities. Wherever we live, our team comes together to build great products that promote a better way of working in multifamily, making a difference for our customers and their residents. When customers use our software, their communities get stronger. Our tools empower everyone in multifamily to improve their operations and maximize returns, which means they're building better experiences for their residents. When property people are happy, we're happy. That's why we're HappyCo. From day one, HappyCo has been committed to creating a place where people can thrive – in their careers, and as individuals. We believe employees bring their best when they feel valued, maintain a healthy work-life balance, and are nurtured in a high-purpose work environment. Our vision is a world where everyone can meet their full potential at work, not hampered by inefficient processes. We are paving the way in PropTech, developing mobile and cloud solutions to enable real-time operations data for property managers, asset managers, lenders, and investors. Our commitment to drive innovation and partnership forward with open API integrations helps the multifamily industry thrive in an era of rapid change and digital transformation.

Employee benefits

Learn about the employee benefits and perks provided at HappyCo.

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Vacation

Generous vacation policy.

Company Retreats

Annual retreats are a HappyCo ritual!

Opened-Up Wellness Benefit

Wellness benefit offered to employees.

Flex Work Culture

Live and work where you can be your happiest and do your best work.

View HappyCo's employee benefits
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HappyCo

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