Area Sales Manager - India – OEM & Distribution

How you can make a difference:

OEM Account Management

• Develop and execute sales strategies to achieve revenue targets within the assigned territory for Hamilton's OEM product portfolio.
• Identify and prioritize key OEM customers, establishing strong relationships with decision-makers and technical stakeholders.
• Drive business growth by expanding the customer base, penetrating new markets, and increasing sales volumes with existing accounts.
• Negotiate pricing, contracts, and terms with OEM customers to maximize profitability and maintain competitive advantage.
• Provide product training and technical support to OEM customers to ensure successful integration and usage of products.
• Coordinate with internal departments – including engineering, product development, and customer service – to address customer needs and resolve issues promptly.
• Monitor sales performance metrics, including pipeline, order fulfillment, and customer satisfaction, taking proactive measures to achieve targets.

Distributor Management & Development

• Manage, support, and expand the portfolio of distributors in the assigned region.
• Evaluate distributor performance regularly across sales results, pipeline, customer engagement, and marketing activities.
• Negotiate distribution agreements, price lists, and annual targets.
• Ensure distributors comply with brand guidelines, commercial policies, and contractual obligations.
• Identify, onboard, and train new distributors when needed to strengthen regional coverage.

Sales & Business Development

• Achieve and exceed sales targets by working directly with OEM accounts and through distributor partners to generate end-customer demand.
• Support distributors in acquiring new accounts in academia, pharma, diagnostics, and industrial labs.
• Conduct joint visits, product demonstrations, and customer presentations alongside distributor sales teams.
• Conduct market research and analysis to identify opportunities for new business development and market expansion.
• Monitor market trends, competitor activity, and regulatory changes affecting both OEM and distribution channels, adapting strategies accordingly.
• Build sales forecasts and secure predictable revenue streams across both channels.
• Represent the company at industry events, trade shows, and conferences to promote products and services and network with potential customers.

Training & Enablement

• Provide product, application, and commercial training to both OEM customers and distributor sales teams.
• Develop sales tools, presentations, and campaigns in collaboration with Marketing.
• Ensure distributor teams are confident in positioning the company's standard laboratory product portfolio.
• Prepare and deliver sales presentations, proposals, and reports to customers and management, providing insights and recommendations for improvement.

Reporting & Cross-functional Coordination

• Prepare regular activity reports covering both OEM accounts and distributor performance, opportunities, and risks.
• Maintain accurate and up-to-date records in CRM regarding opportunities, contacts, and activities.
• Collaborate with the line manager to align sales objectives and strategies with overall company goals.
• Work cross-functionally with Product Management, Marketing, and Customer Service to resolve issues and accelerate business.
• Ensure compliance with company policies, procedures, and ethical standards in all sales activities.

That’s what you bring along:

Qualifications & Experience

• Bachelor's or Master's degree in Life Sciences, Chemistry, Biochemistry, Engineering, or Business Administration.
• Minimum 3–5 years of experience in sales, OEM account management, or distributor management, preferably in laboratory, medical device, or life-science instrumentation markets.
• Proven track record of success in OEM sales and/or building successful distributor partnerships, preferably in liquid handling or laboratory equipment.
• Strong understanding of OEM sales processes, including contract negotiation, pricing strategies, and supply chain management.
• Strong understanding of laboratory workflows, consumables, and instrumentation.
• Excellent communication, presentation, and interpersonal skills, with the ability to build rapport and influence key stakeholders.
• Strong analytical and problem-solving ability; capable of setting priorities in a fast-changing environment.
• Proficiency in CRM software and the Microsoft Office Suite.
• Fluency in English – written and spoken – is required.
• Willingness and ability to travel (30–50%) within the assigned territory; valid driver's license required.
• Capable of working remotely from a home office.

Personal Attributes

• Entrepreneurial mindset with a strong sense of ownership and accountability for results.
• Results-oriented with a focus on achieving sales targets and driving business growth across both channels.
• Strong relationship builder with OEM customers, distributors, and end-users alike.
• Strategic thinker combined with hands-on execution capability.
• Resilient, adaptable, and motivated by growth in competitive and challenging markets.

Learn more about career opportunities at Hamilton at jobs.hamilton.ch.

Do you share our values and feel at home in a cooperative and down-to-earth environment? At Hamilton, we not only offer a motivating working environment, but also various leisure activities and modern working conditions. Our interactions at eye level encourage open communication and a pleasant working environment. Become part of a team where your skills are valued and innovative ideas are fostered. Interested? Then apply online using the "Apply now" button.If you have any questions, please contact us at jobs@hamilton.ch with the following details: