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Senior Marketing Manager, Digital & Web


Job description

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We are revolutionizing technical hiring by giving companies a skills-based hiring platform that enables our customers to assess technical skills effectively. We are growing fast and looking to add to our Marketing team. This position is Full-Time and based in Remote within the United States.

As a Senior Marketing Manager, Digital & Web, you will play a pivotal part in HackerRank’s mission to “Accelerate the World’s Innovation”. You are excited to make an impact and enjoy driving digital marketing strategy through website SEO, content improvement, and paid search with a focus on improved engagement, traffic, and leads. You have strong project management and hands-on experience in executing successful SEO strategies and digital marketing programs that deliver against aggressive pipeline targets.

You will be working on:

  • Develop and implement effective B2B digital marketing strategies to help scale organic (SEO) and paid search (SEM/PPC).
  • Own website SEO strategy with a focus on improved engagement, traffic, and leads.
  • Use web analytics, audience segmentation, keyword research, and competitive insights to identify content opportunities contributing to traffic growth and website engagements. 
  • Review technical SEO issues and partner with Web Developer to improve website performance.
  • Partner with a content marketing team to map out a content strategy that supports and extends marketing initiatives, continuously evolving based on new data and insights.
  • Conduct ongoing tests and experiments to gauge content effectiveness, using results to make recommendations for revisions.
  • Use analytical skills to forecast, evaluate, measure, and report on digital marketing program effectiveness and ROI leveraging our closed-loop reporting framework.
  • Establish and manage a budget with control, delivering efficient CPL while maintaining lead quality.
  • Manage paid media agency relationships.
  • Have strong creative and project management skills, comfortable with analytics and data.
  • Leverage the product, marketing, and sales community to generate ideas/insights driving improvements.

We are looking for:

  • BA/BS in Marketing or related fields.
  • Highly strategic, extremely organized, and understand the intricacies of fast-moving B2B SaaS sales.
  • 7+ years of experience working in a digital marketing role at a B2B company.
  • Exceptional knowledge of SEO and SEM best practices, digital marketing tools (Google Search Console, Google Keywords, Google Analytics, Google Ads, Moz.org, SEMRush, etc.), and channels.
  • Strong analytical background, critical thinking, research, and problem-solving skills a must.
  • Ability to simultaneously coordinate multiple high-priority projects.
  • Metrics and results-driven.
  • Excellent interpersonal skills and ability to work effectively with people at all levels in a fast-paced environment.
  • High energy, self-motivated, extremely organized, and thrives in a fast-past environment.

Nice to have:

  • Experience with Human Resources and Talent Acquisition industries

Benefits & Perks:

We have a full package of competitive benefits and perks which include:
  • Medical, dental, and vision insurance for you and your dependents
  • Unlimited paid time off, paid leave for new parents, and flexible work hours
  • Employee stock options, 401(k) options, commuter benefits, and cell phone stipend

About HackerRank:

HackerRank is a Y Combinator alumnus backed by tier-one Silicon Valley VCs with total funding of over $58 million. The HackerRank Developer Skills Platform is the standard for assessing developer skills for 2,000+ companies across industries and 7M+ developers around the world. Companies like LinkedIn, Stripe, and Peloton rely on HackerRank to objectively evaluate skills against millions of developers at every step of the hiring process, allowing teams to hire the best and reduce engineering time. Developers rely on HackerRank to turn their skills into great jobs. We’re data-driven givers who take full ownership of our work and love delighting our customers!

HackerRank is a proud equal employment opportunity and affirmative action employer. We provide equal opportunity to everyone for employment on the basis of individual performance and qualification. We never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.

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About this role

Apply before

August 16th, 2021

Job posted on

March 20th, 2021

Job type

Full Time

Hiring timezones

HackerRank is hiring for this role in the following timezones:

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About the company

HackerRank is a technology hiring platform that is the standard for assessing developer skills for over 2,000+ companies around the world. By enabling tech recruiters and hiring managers to objectively...
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