Senior Executive - Programmatic

Key Responsibilities:

• Plan, execute, and optimize programmatic advertising campaigns using DV360.
• Monitor campaign performance and ensure timely optimizations to achieve KPIs (CTR, VTR,Reach, etc.).
• Develop and maintain comprehensive Excel-based reports to track performance and provide actionable insights.
• Collaborate with internal teams to align campaign strategies with overall business objectives.
• Troubleshoot and resolve technical issues related to programmatic campaigns.
• Manage budgets effectively, ensuring optimal allocation of ad spend across campaigns.
• Conduct audience research and leverage data-driven insights to refine targeting strategies.
• Stay updated with the latest trends, tools, and technologies in programmatic advertising and DV360.

Required Skills Qualifications:

• 2-3 years of hands-on experience with DV360 in managing programmatic advertising campaigns.
• Proficiency in campaign monitoring, optimization, and troubleshooting.
• Strong analytical skills with the ability to interpret data and generate insights.
• Advanced Excel skills for reporting, including pivot tables, VLOOKUP, and chart creation.
• Excellent communication and interpersonal skills for client interaction and internal collaboration.
• Understanding of other Google Marketing Platform (GMP) tools is a plus (e.g., Google Ads,

• Familiarity with audience targeting strategies, remarketing, and display/video ad formats.
• Detail-oriented with the ability to manage multiple campaigns simultaneously.
• Certification in DV360 or Google Marketing Platform is preferred but not mandatory.