United States onlyAt GFiber, we believe in the power of great internet that lets people do more, helps communities get stronger and makes amazing things possible. We’re not just growing to build better internet experiences, we’re also building a welcoming place where people who want to make a difference can grow their careers.
GFiber is an Alphabet company that brings Google Fiber and Google Fiber Webpass internet services to homes and businesses across the United States. Our growing, inclusive team is expanding as we connect more cities and people.
The application window will be open until at least May 4, 2024. This opportunity will remain online based on business needs which may be before or after the specified date.
GFiber’s mission is to deliver abundant internet on networks that are always fast and always open with products that are easy to understand and clearly priced. We believe customers deserve a better internet experience and everything we do is focused on providing just that. At GFiber, you’ll work in an environment that’s redefining the status quo in the Internet industry. On GFiber’s Customer Marketing team, you’ll take a customer first approach to looking at our marketing communications through a variety of visual mediums - including email, push and SMS.
Role Description
As the Associate Product Marketing Manager, you will support customer-facing Lifecycle and CRM efforts to ensure GFiber customers receive timely, valuable communications across our various marketing platforms. You will play a key role in delivering on the program roadmap for our email program and how it is consumed across various channels including operations of the email infrastructure and marketing automation platform. You’ll work in partnership with our digital, brand and support teams to create best in class communications that inform, educate, and bring value to our loyal customers.
In this role, you'll:
- Partner with the Lifecycle Marketing Lead to deploy customer marketing campaigns inclusive of creative development, vendor relations, and marketing automation operations
- Drive the day-to-day intake and manage the campaign calendar across projects on behalf of the Customer Marketing team
- Manage shared resources to execute campaigns through a highly collaborative, cross-functional process from conception to launch.
At a minimum we'd like you to have:
- 4 years of experience in a marketing organization, consulting, or digital agency driving customer relationship marketing (CRM) and/or customer communications.
- 2 years of experience using Salesforce Marketing Cloud and/or Marketo.
- Experience in overseeing and scaling customer marketing programs including creative, messaging, campaign execution, and operations.
- Experience in developing and applying customer segmentation and analytics towards driving lifecycle marketing.
- Experience managing vendors and cross-functional, shared resources.
It's preferred if you have:
- Experience with consumer centric telecommunications and/or software subscription service businesses.
- Experience in content marketing via digital channels such as email, in-app, website, and social media.
- Hands-on experience in using Google Analytics and in depth knowledge of cloud based marketing & CRM automation tools (such as Salesforce Marketing Cloud or Marketo).
- Experience with email marketing tools (i.e. Braze, Salesforce Marketing Cloud, Iterable), setting up email journeys, building audiences, monitoring automated programs and a basic knowledge of HTML.
The US base salary range for this full-time position is $86,000 - $125,000 + bonus + cash award + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
GFiber is committed to equal opportunity employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, citizenship, marital status, disability or Veteran status. Disclosure is voluntary, and this information will be kept confidential in compliance with Google's Candidate Privacy Policy. For more information please refer to our Equal Employment Opportunity Policy and the EEOC's "Know your rights: workplace discrimination is illegal" (PDF).
It's important to us to create an accessible, inclusive workplace for everyone. If you have a need that requires accommodation, please let us know by completing our accommodations for applicants form. Our candidate accommodations team will then connect with you to confidentially discuss your options.
