Growth Manager

About GiveDirectly

GiveDirectly (GD) aims to reshape international giving – and millions of lives – by providing cash grants directly to the world’s poorest. The Brookings Institution estimates that $70B of cash transfers would be required to eliminate the poverty gap; the aid sector currently spends $135B each year, much of it on evidence-free interventions. GiveDirectly wants to change that, establishing cash transfers as a benchmark for foreign aid – as the index fund is a benchmark for the financial industry – and in the process accelerating the end of extreme poverty.

GD has raised over $1B since launching in 2011, delivered cash to more than 1.5 million people in 15 different countries. We’ve also supported large-scale, experimental research that indicates strong recipient impact of our programs. As a result, GD has been celebrated as one of the most innovative non-profit companies by Fast Company, while the growing cash transfer movement (and GD’s leading role within it) have been featured in the New York Times Magazine, This American Life, Foreign Affairs, and The Economist.

Our culture is candid, analytical, agile, and non-hierarchical. Our global team of ~150, and country operations teams of ~650, together come from 21 different countries speaking 69 different languages. Team members bring experiences from the private sector, NGOs and government. From software engineers to seasoned humanitarian workers, former management consultants to public servants, researchers to field operations -- it’s an incredible group of people.

Our values are central and deliberately opinionated. We genuinely center the people we serve in our decision making, and strive to build an ambitious, fast moving and high performing environment. We strongly encourage you to read through our values carefully, if they reflect how you like to work and energize you, this could be a great fit.

We work hard to create an environment in which all our team members can thrive, succeed and grow. We support flexibility, take care of each other, have fun, and create professional growth opportunities.

Level: Manager

Location: Remote

Reports To: VP of Growth

About the Role

We are seeking a Growth Manager to help execute compelling public fundraising campaigns, drive creative donor-facing content and test new marketing initiatives aimed at expanding our donor base and raising awareness of direct cash transfers. The ideal candidate will have 3–5+ years of experience. We welcome a range of skill sets and backgrounds; related fields could include product management, data analytics, project management, program management, international development, management consulting, or more. Our team has a wide range of backgrounds from professional TV writers to folks with PHDs in engineering and everything in between. You should be comfortable handling multiple complex projects at once, have experience of data-driven decision-making, and communicate clearly to diverse stakeholders. You thrive in a high-performance environment and want to optimize your career for impact.

You’ll work on cross-functional projects across the organization –– with other teams in Growth, as well as Research, Finance, and Operations. Finally, you’ll be driven by a deep dedication to shifting the status quo in the philanthropy space by putting aid budgets directly in the hands of recipients. This role is fully remote but will need to overlap with an East Africa timezone by at least 4 hours.

This Manager should spike on:

• High ownership / output / quality: Creates high quality work, quickly, reliably, and thoughtfully.
• Combination of big picture / details thinking: Can think strategically while still getting the specifics right. Eagle eye for the details that matter.
• Entrepreneurial and analytical: Comfortable trying new things, failing, and figuring out what works based on evidence. You’re able to create structure in ambiguous situations.
• Rational thinking and common sense: Uses good judgment and reasoned thinking to pattern match and make decisions.

Key Responsibilities

Fundraising campaign management

• Lead and execute public fundraising campaigns playbook for emergency response appeals, brand partnership activations, research disseminations, and seasonal giving opportunities (e.g., Giving Tuesday, end-of-year matching campaigns).
• Project manage campaign calendar and collaborate closely with internal stakeholders, including the Communications and Fundraising Tech teams, to ensure successful campaign delivery.
• Donor-Facing Content Development
• Develop compelling content and execute strategic distribution across owned, paid, and earned channels such as advertising, influencer partnerships, reports, website, webinars, email, and social media.
• Manage content execution end-to-end, ensuring alignment with organizational messaging and audience targeting. Collaborate with our design, content collection, and marketing automation teams.
• Growth Acquisition Initiatives & Marketing Experiments
• Initiate and drive new marketing experiments aimed at accelerating growth, expanding our donor base, and increasing the impact of our work.
• Collaborate cross-functionally on broader Growth team projects, partnering with teams throughout the organization to innovate and scale successful marketing bets.
• Measurement & Reporting:
• Ensure campaign performance is measured against clear KPIs, providing regular reporting and insights to internal and external stakeholders.
• Support oversight on required reporting for external marketing partnerships, ensuring timely and accurate performance insights.

Qualifications (must haves)

• 3–5+ years of professional experience: we welcome a range of skill sets and backgrounds; related fields could include product management, data analytics, project management, program management, international development, management consulting, or more. Our team has a wide range of backgrounds from TV writers to folks with PHDs in engineering and everything between.
• Strong, succinct communication: skilled in writing (native english level), presentation creation, and messaging across multiple stakeholders
• Analytical problem solving: looks at problems with an analytical and iterative mindset, with strong framework for prioritization and ability to put structure and process to ambiguous problems
• Alignment with GiveDirectly Values: exceptional alignment with values and an active demonstration of our core competencies: emotional intelligence, problem solving, project management, follow-through, and fostering inclusivity.
• Strong project management skills and the ability to manage multiple workstreams, prioritize/explicitly deprioritize, and hold a high quality bar.

Nice to haves

• Experience working with relational databases (e.g. SQL)
• Familiarity with our growth stack or similar: Salesforces (CRM), Hubspot (ESP), Wordpress (marketing website), Github, Tableau, PostHog
• Experience in writing or data storytelling for large layperson audiences.

Compensation

At GiveDirectly, we strive to pay our employees generously and equitably. We use an accredited third-party salary aggregator to ensure that staff’s total compensation package (base compensation + bonus) falls within the 75th percentile of similar roles, at similar organizations. We also have a no-negotiation policy to ensure we are paying staff equitably across roles.

• The United States base salary for this role is $93,500.
• The Kenya base salary for this role is $61,900.

If you are not based in the US or Kenya, we will share an estimated salary benchmark for the country you are based in during the hiring process.

Working at GiveDirectly

GiveDirectly is an Equal Opportunity Employer. All qualified applicants are considered for employment without regard to the person’s race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law.

Flagging for US applicants: We invite you to "Know Your Rights" as an applicant.

Commitment to Safeguarding

As a global organization serving some of the world’s most vulnerable communities, GiveDirectly takes the safeguarding of its recipients, staff, and partners seriously. To that end, GiveDirectly is a member of the Misconduct Disclosure Scheme, and will systematically check with previous employers about any sexual exploitation, abuse, and harassment issues relating to potential new hires. We may also employ other robust pre-hire screens, including in-depth reference checks, criminal background checks, and sanctions screens.

GD is committed to observing all local, national and international laws that protect children, vulnerable adults, and basic human rights of all. GD is committed to a policy of “zero tolerance for sexual exploitation, abuse, and harassment (SEAH)” and expects anyone who works for GD to uphold the protection and safeguarding of our recipients as a priority.

These efforts help us continue to build and maintain trust with the communities we serve, and prevent harm to our recipients.

Want to put your best foot forward on your GiveDirectly application? Take a look at our Candidate Application Prep Guide!