Garantiemax

The story of GARANTIEMAX GmbH began with an idea sparked by co-founder Marcel Scholle, a seasoned professional with two decades of experience in direct sales and building extensive, nationwide employee networks. His vision was to revolutionize the world of warranties, transforming them from cumbersome, paper-laden processes into seamless, digital experiences. In 2020, this vision became a reality. Emerging from the established SIGNAL IDUNA group, GARANTIEMAX was founded as a dynamic and youthful enterprise with a sharp focus on digital embedded insurance products. From its inception, the company has been driven by a commitment to technological advancement and a high degree of digitalization, aiming to create the most efficient and user-friendly warranty extension solutions on the market. The journey started with a clear mission: to digitize guarantees to effectively preserve and protect valuable assets for consumers, making the entire process simple, fast, and transparent.

The company's evolution quickly gained momentum. Building on the success of its initial warranty product, XCARE+ for electronic devices, GARANTIEMAX identified a specific need within the kitchen retail sector. This led to the development of XCARE+KITCHEN in 2022, a product meticulously tailored to the industry. This innovative offering provides a remarkable 10-year guarantee on entire kitchens, including all electrical appliances, a previously unheard-of level of protection. This move solidified GARANTIEMAX's position as a forward-thinking InsurTech specialist. The company's growth is not just about products; it's about building a comprehensive ecosystem. They developed their own software platforms, including a dedicated portal for kitchen retailers, to ensure deep integration and a smooth, positive customer journey. Under the leadership of Marcel Scholle and Christian Mielke, GARANTIEMAX continues to expand its footprint, driven by a passion for creating need-oriented, embedded insurance products and fostering long-term customer loyalty through innovation and exceptional service.