Future Advocacy

At the heart of Future Advocacy is a deeply ingrained mission to forge a world that is more equal, sustainable, and prosperous for all. The organization operates as a non-partisan global agency, proudly channeling its expertise to support remarkable clients who are dedicated to making the world a better place. The team puts cutting-edge advocacy, campaigning, and communications tools into the hands of individuals and organizations, empowering them to create a brighter future. They tackle a diverse and critical range of issues, including food and nutrition, health, climate change, children's rights, international development, democracy, governance, and the ethical implications of artificial intelligence. Their vision is not just a passive hope but an active pursuit, driven by a team with profound practical experience in influencing governmental policy and business practices to achieve tangible, positive change in the world.

The culture at Future Advocacy is built on a foundation of core values that guide every project and interaction. These values are pivotal to the team's ability to thrive and innovate in a rapidly changing global landscape. The first of these is 'Always Learning,' a commitment to the constant improvement of their work, both as a collective team and as individual professionals. The second, 'Impactful,' defines their very measure of success; they gauge their achievements by the real-world impact their work has on global equality and sustainability. Finally, the value of being 'Supportive' fosters an environment that is open, responsive, and positive, ensuring a collaborative and encouraging atmosphere for both colleagues and clients. This cultural framework allows the team, led by founder Olly Buston—a key architect of the Make Poverty History Campaign—to transform their clients' assets into the power needed to realize their vision for a better world. With a presence in both London and Brussels, the team is strategically positioned to drive impactful change across Europe and beyond.