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FortiveFO

Senior Director, Growth Marketing

Fortive is a global provider of essential technologies for connected workflow solutions, operating across intelligent operating solutions, precision technologies, and advanced healthcare solutions.

Fortive

Employee count: 5000+

Salary: 127k-235k USD

United States only

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The Senior Director, Growth Marketing will lead a team of segment, field, and digital marketers to develop and implement global demand generation programs to drive awareness and demand, and meet pipeline targets for Gordian. The role will oversee and make strategic decisions on Gordian demand generation campaigns, and will work closely with product marketing, content marketing, and sales on global programs.

Requirements

  • Develop a global demand generation strategy that supports Gordian growth strategic plan
  • End-to-end coordination and management of integrated demand generation programs
  • Work with sales, product, and marketing team members to support go-to-market efforts
  • Drive segmented approach to messaging and program development throughout buyer journey
  • Continuously measure and optimize programs to maximize ROI
  • Manage paid digital strategy, optimization, and budget
  • Coach and mentor a team of high-performance marketers executing the campaign, paid digital, and field marketing activities
  • Drive ABM best practices and techniques for 1:1, 1: few, 1: many program execution
  • Own Intent and engagement data and develop program triggers to move through buyer journey
  • Align with the Gordian inside sales, enterprise sales, business development, and go-to-market leadership team on business goals and priorities

Benefits

  • Medical, dental, vision, life and LTD insurance
  • HSA
  • 401(k) retirement plan

About the job

Apply before

Posted on

Job type

Full Time

Experience level

Director
Senior

Salary

Salary: 127k-235k USD

Location requirements

Hiring timezones

United States +/- 0 hours

About Fortive

Learn more about Fortive and their company culture.

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At Fortive, we are a global team of more than 18,000 professionals united by a powerful shared purpose: creating essential technology that accelerates progress in the world. We were founded in 2016 as a spin-off from Danaher, launching as a Fortune 500 startup with a rich heritage of innovation and a commitment to continuous improvement. Our work is centered on solving critical challenges in high-impact fields, from ensuring the safety of medical devices and protecting against radiation exposure in hospitals to improving energy efficiency in buildings and preventing system failures before they happen. We are driven to make a difference for frontline workers, scientists, and patients across the globe, delivering high-tech solutions with a high-touch human impact.

Our culture is the unifying force that connects our diverse teams across approximately 50 countries. It's built on the foundation of the Fortive Business System (FBS), our shared mindset and proven toolset for driving growth, innovation, and operational excellence. We believe in the power of working together to solve problems that no one could tackle alone. This collaborative spirit means we embrace different skills, backgrounds, and voices to make our work better. We encourage our team members to be ambitious, to think boldly, and to bring their authentic selves to work every day. We foster a learning organization at heart, offering thousands of digital courses and countless opportunities for professional development. Whether it's through collaborative problem-solving events or our commitment to integrity and compliance, we strive to create an environment where our people can learn, grow, and build a career with lasting impact.

Tech stack

Learn about the tools and technologies that Fortive uses to build, market, and sell its products.

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Fortive employees can create an account to update this tech stack.

Employee benefits

Learn about the employee benefits and perks provided at Fortive.

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Disability Insurance

Plans to safeguard employee income in case of disability.

Company Events

Organizes Fortive Day of Caring team events to support local communities.

Employee Assistance Program (EAP)

Offers wellness programs and resources to support a healthy and happy lifestyle.

401(k) with Company Match

Retirement savings plan with a company match to help employees' balances grow faster.

View Fortive's employee benefits
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Fortive

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Fortive hiring Senior Director, Growth Marketing • Remote (Work from Home) | Himalayas