The Senior Director, Growth Marketing will lead a team of segment, field, and digital marketers to develop and implement global demand generation programs to drive awareness and demand, and meet pipeline targets for Gordian. The role will oversee and make strategic decisions on Gordian demand generation campaigns, and will work closely with product marketing, content marketing, and sales on global programs.
Requirements
- Develop a global demand generation strategy that supports Gordian growth strategic plan
- End-to-end coordination and management of integrated demand generation programs
- Work with sales, product, and marketing team members to support go-to-market efforts
- Drive segmented approach to messaging and program development throughout buyer journey
- Continuously measure and optimize programs to maximize ROI
- Manage paid digital strategy, optimization, and budget
- Coach and mentor a team of high-performance marketers executing the campaign, paid digital, and field marketing activities
- Drive ABM best practices and techniques for 1:1, 1: few, 1: many program execution
- Own Intent and engagement data and develop program triggers to move through buyer journey
- Align with the Gordian inside sales, enterprise sales, business development, and go-to-market leadership team on business goals and priorities
Benefits
- Medical, dental, vision, life and LTD insurance
- HSA
- 401(k) retirement plan
