Fitt City

The story of Fitt is a testament to the power of passion, family, and identifying a crucial gap in a burgeoning industry. It all began with two brothers, Anthony and Joe Vennare, who were deeply embedded in the world of health and fitness. Their journey wasn't a straight line to becoming media and investment moguls. It was forged through firsthand experience, starting with owning a gym and being on the ground floor of the wellness movement. This hands-on involvement gave them a unique perspective; they saw the explosive growth and innovation happening all around them, but they also noticed a glaring void. While countless brands and technologies were emerging, there was no central, authoritative voice to make sense of it all. The industry lacked a go-to source for news, analysis, and insights that operators, investors, and professionals could rely on.

Driven by this realization, the Vennare brothers embarked on a new mission. In 2016, they launched what would become Fitt.co, initially as a newsletter called Fitt Insider. Their goal was simple yet ambitious: to become the definitive source of information for the business of fitness and wellness. What started as a curated collection of industry happenings and insightful trends quickly gained traction. Executives, entrepreneurs, and investors, all hungry for reliable information, began to subscribe. The newsletter evolved into a comprehensive media platform, complete with a popular podcast where they interview the very leaders shaping the future of health. Today, Fitt is more than just a media company; it's a unified holding company. It has expanded to include Fitt Capital, an investment arm that funds promising early-stage health and wellness startups, and Fitt Talent, a recruiting service connecting top talent with leading companies. From a simple newsletter, Fitt has grown into an entire ecosystem dedicated to powering the future of health and wellness, all while staying true to its roots of providing credible, research-driven insights to a global community.