Senior Brand & Creative Director

Role: Sr. Brand & Creative Director

Type: Full-Time
Location: Remote
Compensation: $130,000 - $170,000 depending on experience

Our mission at Electric Coin Co. (ECC) is to empower economic freedom, and to that end, we created and launched the Zcash digital currency in 2016. Today, along with other independent Zcash teams and developers, we continue to support Zcash through protocol and product developments.

ECC is also the creator of the Zashi app, a Zcash-powered mobile wallet built for private payments.

As we expand our marketing efforts, we’re looking for a Sr. Brand & Creative Designer who will define and elevate our visual identity to bring Zcash and Zashi narratives to life.

This is a high-impact role for a deeply skilled designer with exceptional taste, strong creative instincts, and the ability to both define a brand system and execute pixel-perfect assets that translate complex technology into simple and polished visuals. You will work with the Head of Marketing to shape how the world perceives Zcash and Zashi.

Why This Role Matters

The future of financial privacy depends on trust, clarity, and emotional resonance. Your work will define the visual language that helps millions of people understand Zcash, use Zashi, and believe in a more private and dignified digital world.

This isn’t just a job. It’s an opportunity to build the brand universe of an entire movement. We're looking for someone gifted, curious, observant, and self-motivated.

What You’ll Do

Turn complex technology into simple, beautiful visuals

• Study the technology behind Zcash and Zashi and transform the complexities of the technology into visuals that anyone can understand.
• Break down complex systems and UX processes into clear, easily digestible infographics. This is a high priority.
• Develop design narratives that make privacy human, accessible, and empowering.
• Produce visual explanations, educational assets, and storytelling illustrations.

Deliver pixel-perfect execution

• Produce meticulous, highly polished design work every time.
• Maintain extreme attention to detail in spacing, layout, color, symmetry, composition, and typography.
• Take pride in creating assets that feel refined, intentional, and visually flawless.

Bring concepts to life at a high creative bar

• Take narrative ideas or loose creative concepts and expand them into multiple compelling visual directions.
• Consistently deliver work that exceeds expectations: more depth, more clarity, more refinement, more imagination.
• Work autonomously and proactively, proposing creative solutions and elevating every brief.

Collaborate and iterate

• Work closely with the Head of Marketing and a marketing optimization specialist to A/B test visuals, evaluate performance data, and refine designs based on audience engagement.
• Incorporate feedback quickly and thoughtfully, without losing momentum.

Craft and evolve multiple brands

• Drive the evolution of ECC's and Zashi’s visual identity: typography, color, iconography, illustration style, and visual language.
• Help shape the future of Zcash's visual identity
• Create brand guidelines and reusable assets that unify the product and marketing experience for Zashi.
• Design world-class visuals for campaigns, social media, websites, landing pages, presentations, infographics, and feature announcements.
• Support product marketing with App Store images, UI-based visuals and videos, and onboarding graphics.

What Makes You a Great Fit

Curiosity about complex technology

• You’re naturally curious about how things work.
• You enjoy learning about privacy, cryptography, and the future of finance, and translating that knowledge into visuals.
• You see tech complexity not as a barrier, but as creative inspiration.

Collaborative and seeking feedback

• You communicate frequently with and seek feedback from cross-functional partners.
• You can incorporate feedback without losing your creativity or motivation.
• You believe that knowing and listening to your audience is crucial to creating successful designs.
• You want to test, iterate, and use data to drive optimization.

Extraordinary visual intelligence

• You have exceptional spatial reasoning and a strong “visual IQ.” You intuitively understand shape, pattern, proportion, balance, visual hierarchy, and conceptual abstraction.
• You can think in systems, not just individual assets.
• You can look at a design and instantly see what needs refinement.

Design mastery and craftsmanship

• 6+ years of experience in leading brand, creative, or visual design roles.
• A portfolio that shows mastery across brand identity, illustration, iconography, and digital design.
• Strong instincts for typography, layout, color theory, and composition.
• Motion graphics or video editing experience is a strong plus.

High personal standards

• You're an artist. You obsess over details: the type of designer who fixes a 1px alignment and feels joy doing it.
• You take pride in delivering polished, thoughtful work that goes far beyond “good enough.”
• You bring craftsmanship, taste, and emotional intelligence to your design decisions.

Independent, proactive creative thinker

• You don’t wait to be told what to do, you explore, propose, expand, and elevate.
• You turn loose direction into a range of polished creative solutions.
• You thrive in environments where you’re trusted to lead creatively.
• You constantly explore new tools that make you more efficient.

Requirements

• 5+ years of professional design experience in leading design roles.
• Outstanding portfolio demonstrating excellence in brand identity, illustration, infographics, iconography, visual systems, and marketing design.
• Genuine curiosity about technology and willingness to learn the concepts behind Zcash and Zashi.
• Demonstrated ability to turn complex technical concepts into simple, clear, intuitive visual stories.
• Experience building and owning brand systems (guidelines, components, templates).
• High creative autonomy. Able to take loose concepts and produce multiple strong directions.

Receptive to feedback and comfortable with iteration, including partnering with an optimization specialist to test and refine visuals.

Benefits

What We Offer

• Flexible, remote-first work culture from anywhere in the world
• Semi-annual company-wide offsite meetups across the globe
• Competitive compensation plus ZEC token bonus pool
• For U.S.-based FTE’s:
• Full benefits (medical, vision, and dental) with premiums paid 100% by ECC
• Annual employer HSA contributions
• PTO & Vacation policy

Electric Coin Co. is an equal-opportunity employer. We encourage applications from candidates of all backgrounds, nationalities, and experiences.