DRIVTO

DRIVTO was born from a shared frustration with how fragmented the automotive experience world had become. The founders spent years working in marketing and business roles for prestigious brands like Ferrari, Mercedes-AMG, Aston Martin, Brabus, and Alpine, while also becoming among the first and largest organizers of Cars & Coffee events in Germany. From both perspectives, they witnessed firsthand how powerful events could be - and how little professional infrastructure existed to market, manage, and develop them.

The market for automotive experiences is growing rapidly, yet it remains highly fragmented. Events are difficult to find, booking processes are often inefficient, and valuable reach and data go untapped. The team realized that the most effective channels for automotive events are built on trust, relationships, and shared passion - yet approximately 80-90% of marketing budgets still flow into traditional paid ads despite their limited measurable impact on bookings.

DRIVTO's mission is to bring structure, access, and clarity to the world of automotive experiences. By combining event management, targeted reach, and community insights in one intelligent platform, DRIVTO connects sports car drivers with exclusive events across Europe while helping organizers and brands reach the right audiences. The platform's unique DriverDNA system helps match drivers with events that truly fit their personality - whether they're Racers who prioritize speed, Connoisseurs who appreciate beauty, Collectors who value rarity, or Showstoppers who love making grand entrances.