DotActiv

DotActiv is a company specializing in retail software solutions designed to optimize product planning and category management. Their offerings include planogram generation, floor planning, assortment planning, and retail analytics, all aimed at enhancing the efficiency and profitability of retail operations. DotActiv serves retailers, suppliers, and brand owners, providing them with tools to increase sales through improved in-store experiences and data-driven decision-making. They also offer professional services such as training and custom development to support businesses in implementing their solutions effectively. The company prides itself on providing the global retail market with high-quality category management software and unrivalled services that improve the in-store shopping experience for everyone. DotActiv believes in the critical need to accelerate the global retail market towards sustainability to help serve the well-being of shoppers for generations to come. Their deeply integrated all-in-one category management software reduces the complexity of the interdependent nature of data-driven clustering, assortment, floor and shelf planning.

The history of DotActiv dates back to 1991 when it was launched as an independent Category Management consultancy called CMS (Computerised Merchandising Services), co-founded by John Dorfling and Anton Roux. In 2001, the company was renamed DotActiv and became the first company to create a data-driven category management system. DotActiv offers retailers across all formats category management solutions that enable them to use their retail data to create data-driven product layouts, localised assortments, and advanced retail analytics. With their software and services, retailers can create better shopping experiences for shoppers, improve stock turnover and profitability, and enhance their overall business performance. Suppliers are offered an exhaustive mix of category management software, training, support, and professional services to empower them to help retailers grow their categories. The purpose of DotActiv's existence is stated as: 'To accelerate the world's transition to retail sustainability through category management that simultaneously delivers remarkable performance, exceptional shopping experiences and meaningful strides towards sustainability.' The company emphasizes a service-first approach, specializing in enabling clients globally to unlock category performance through deep expertise, powerful software, and proprietary processes.