Visualfabriq

Visualfabriq is a technology company dedicated to revolutionizing revenue forecasting and optimization for the consumer-packaged goods (CPG) industry. The company provides a software-as-a-service (SaaS) platform that empowers CPG leaders to make data-driven decisions that foster profitable revenue growth. By leveraging artificial intelligence and advanced automation, Visualfabriq's solutions are designed to provide a reliable and predictable outlook on business performance. The platform facilitates, automates, and optimizes crucial processes that contribute to a comprehensive revenue plan. This includes creating commercial plans with predictive analytics, managing and optimizing trade promotions, setting profitable pricing structures, and improving the profitability of trade agreements. The core of their software is the 'Revenue Plan', which offers a bottom-up, volume-to-value perspective, ensuring a single source of truth across the organization.

Founded in 2013 by experienced CPG industry professionals, Visualfabriq was born out of the need for more dynamic, flexible, and insightful tools for revenue growth management. The founders recognized the limitations of existing solutions, which were often static, inflexible, and expensive. Their vision was to create a platform that could seamlessly integrate big data and translate it into actionable insights instantly. Today, Visualfabriq serves a global clientele, including some of the world's largest CPG companies like Heineken, Unilever, and Mars. The company's mission is to free up commercial teams from manual, non-value-added tasks, allowing them to focus on strategic customer interactions and data-driven actions. By improving forecast accuracy and reducing human error, Visualfabriq helps its clients optimize production volume, reduce working capital, and ultimately achieve predictable, long-term growth with maximum efficiency. The company continues to innovate, working closely with clients to address new challenges and deploy features that meet the evolving needs of the CPG industry.