Senior SEO Specialist, Search Traffic Acquisition Team (100% remote-friendly wit

Company Description

Welcome to the good side of tech 👋

You might have heard about us, but with a different name: Znany Lekarz. It all started 10 years ago, when we asked ourselves: is anyone in healthcare thinking about patients? We jumped in and we empowered patients by giving them access to leave and read reviews about their visit. We then provided doctors with the technology to manage bookings easily and save time, so they could devote themselves to what they always wanted: treating patients. And today is the day in which we ask you: wanna join us in the next step of making the healthcare experience more human?

Docplanner at scale

We are leaders in 13 countries so far, and more than 90 million patients trust us every month (we drive over 1 billion clicks per year globally from search engines!).

210.000 specialists believe in us and our product, and so do leading venture capital funds such as Point Nine Capital, Goldman Sachs Asset Management and One Peak Partners. And yet, employing over 2.500 people all over the globe, we managed to keep the startup-mindset we started with over 10 years ago.

How does Docplanner Tech fit here?

At Docplanner Tech we are a diverse group of over 400 people working in Engineering, Data, and Product teams. We are responsible for building the product for all locations. Many of us have been here for over 5 years, yet we still welcome each new person with great joy and excitement.

We could tell you about us, but we will let our reviews on Glassdoor speak for themselves. In case you’d like to see how it feels to be 100% yourself at work, here’s a video of us.

And why should you join us?

Because it feels good to tell your family and your friends how you made the world a little bit better. You go to bed knowing that what you do matters, and that your talents align with your beliefs.

We want to make the healthcare experience more human, and that starts with you being you. We believe that taking the diversity of human experience into account makes a better healthcare experience for all . We’re not just different: we embrace diversity. We will encourage you to come to work your whole self, and that includes not coming to the office at all if you prefer not to, as we're 100% remote friendly.

Job Description

Info about the team:

• The Search Traffic Acquisition Team is in charge of maximising qualified traffic from search engines to our marketplace, through different channels (such as Organic Search, Paid Search or GBP), as well as boost our visibility in App Stores (ASO)

• We are 2 enthusiast Search experts and 3 great engineers dedicated to SEO improvements and automation. We are expanding our team to boost our performance and visibility

What do we do?

• We design and enable short term and long term SEO strategies, in Content, Technical and Link-earning areas
  
• Identify issues and provide solutions to enhance our marketplaces’ visibility and performance in search engines.
  
• We explore new areas and technologies to maximise our search visibility
  
• We work with many stakeholders to help our product and enterprise grow, which entails managing projects that have a high impact on Search
  
• We deliver to achieve the strongest impact

Challenges?

• A lot has been done, and a lot more can be achieved in our Content and Link-earning strategies

• We want to provide best in class information and experience to patients, while maximising our brand awareness and organic visibility

• Search is evolving at the speed of light: we must stay ahead of the times and adapt to ever changing search system

• We adapt to new priorities and opportunities for exponential growth.

Who are our stakeholders?

• We work closely with back-end and front-end engineers, as well as product owners from different areas of the company.

How would you be impacting our mission?

We are looking for an Senior SEO Specialist to:

• Contribute in the design and enabling of comprehensive content SEO strategies to enhance website performance.

• Conduct topic and keyword research for different markets and optimise content accordingly.

• Collaborate with and support design, content marketing teams and copywriters, in order to evangelise SEO best practices and achieve the highest impact.

• Enable link-earning strategies to protect and increase DA as well as brand awareness.

• Support, explore and learn other areas of Search and Optimisation, including Tech SEO, PS, Local search, ASO.

• Monitor and report on SEO metrics, KPIs, and performance, making informed adjustments as needed.

Qualifications

Candidates will:

• Have at least 3 years of experience in SEO, developing large scale Content SEO strategies and Link-earning actions.

• Have experience in some of the main SEO tools in the market such as Search Console, SEMrush, Ahrefs, Screaming Frog, etc.

• Be proficient in on-page optimization, including keyword research, HTML tags, Structured Data, internal linking.

What will help you thrive?

• Adaptability and flexibility

• Collaboration & teamwork (we help each other, no matter what)

• Growth mindset: willingness to learn and explore new realms connected to the core of this role is strongly valued.

Bonus points

• Native Portuguese or German language

• Paid Search (Google Ads) and/or ASO knowledge

Additional Information

Let’s talk money

• A salary adequate to your experience and skills.The range is broad so that we can accommodate our roles for all levels of experience, but we will show you the career ladder to explain where we see your skills and impact within the company". Your salary will be, now and always, 100% transparent to you;

• For B2B contract: up to 20,000 pln net monthly

or company cost equivalent on employment contract

• Share options plan after 6 months of working with us.

True flexibility and work-life balance

• Remote or hybrid work model with or hub in Warsaw;

• Flexible working hours (fully flexible, as in most cases you only have to be on a couple of meetings weekly);

• 21/26 days of paid time off (depending on your contract);

• Additional paid day off on your birthday or work anniversary (you choose what you want to celebrate).

Health comes first

• Private healthcare plan with Signal Iduna for you and subsidized for your family.

• Multisport card co-financing for you to have access to sports facilities across Poland.

• Access to iFeel, a technological platform for mental wellness offering online psychological support and counseling.

Keep growing with us

• Free English classes.