Directive is a revenue-first marketing consultancy built to serve B2B SaaS, enterprise technology, industrial, and commerce brands. We're looking for a creative, curious, and ambitious designer who's excited to make their mark in performance-driven advertising. You'll bring ideas to life across channels like LinkedIn, Meta, YouTube, and TikTok, crafting visuals that stop the scroll and drive results.
Requirements
- Craft compelling design assets such as ad sets and landing pages, that are backed by data to drive improvement of digital marketing KPIs.
- Produce motion graphics and basic short-form video cutdowns optimized for social media advertising, including LinkedIn, Instagram, and YouTube.
- Collaborate with the media and content teams to align motion creative with audience insights and campaign goals.
- Maintain brand consistency across all static, motion, and video assets while adapting creatively to different audience segments and platforms.
- Design and implement A/B tests tests and other experiments using CRO tools such as Optimizely, Unbounce, and/or Crazyegg.
- Conduct user research, usability testing, and heat mapping analysis to gather insights and validate design decisions.
- Continuously iterate and refine designs based on feedback, data insights, and testing outcome.
- Manage multiple design projects simultaneously while communicating effectively with project management and additional internal stakeholders to provide updates on the status of their projects, respond to feedback, and ensure that their needs are being met.
- Stay updated on industry trends, best practices, and emerging technologies related to CRO and user experience design.
Benefits
- Set living wage
- Medical, dental, vision plans, disability, and life insurance coverage
- 100% employer-paid plan for you and a 50% employer contribution for your dependents
- Access to certified therapists through Spring Health, membership to Headspace
- Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
- Unlimited PTO (2-week minimum)
- Paid Company Holidays
- Your Birthday Off
- End of Year Recharge (Closed December 24 - January 1)
- Paid Parental Leave
- Traditional and Roth 401(k) with a 3% company match
- Annual bonus based on tenure, which scales in total amount over time
