Sales Development Representative

Duties and Responsibilities

• Outbound Lead Generation and Prospecting
• Proactively identify and source leads using online research, aged care directories, LinkedIn, industry networks, event lists, and public websites
• Build prospect lists aligned to organization’s ideal customer profile
• Identify key decision makers including CEOs, COOs, CIOs, IT Managers, Operations Managers
• Import new leads into the CRM with accurate and complete contact details
• Outbound Calling and Outreach
• Conduct high volume outbound calls to introduce organization and generate interest
• Use structured call scripts and talk tracks to qualify interest and progress conversations
• Follow up leads consistently via phone, email, and LinkedIn to drive meeting outcomes
• Handle objections professionally and confidently, with a focus on booking the meeting as the next step
• Schedule Meetings and Pipeline Management
• Book qualified meetings directly into the sales team calendar
• Ensure every lead has a clear next step and follow up date scheduled in the CRM
• Maintain an accurate and up to date lead pipeline and deal pipeline
• Move prospects through pipeline stages based on activity and engagement
• Support conversion by ensuring prospects progress from meeting booked through to proposal stage and closed won
• CRM Campaigns and Email Outreach
• Build and execute outbound email campaigns from within the CRM
• Segment lead lists based on service type, organization size, location, and intent signals
• Maintain email hygiene, unsubscribe compliance, and correct CRM tagging
• Track campaign performance and improve messaging based on open rates, replies, and meeting conversions
• Data Quality and CRM Hygiene
• Maintain accurate records for all outreach activity including calls, emails, notes, and outcomes
• Ensure contact details, organizations, and pipeline stages are correct and current
• Regularly clean and enrich CRM data to improve targeting and conversion performance
• Tag and categories lead correctly to support reporting and future campaigns
• Reporting and Performance Tracking
• Provide weekly reporting on outbound activity and performance
• Track progress against KPIs including calls, emails, meetings booked, and conversion rates
• Monitor pipeline health and identify bottlenecks in lead progression
• Share feedback on messaging, objections, and market insights to improve outbound strategy

Required Experience/Skills

• Essential Skills & Experience
• 3+ years' experience in outbound sales, telemarketing, lead generation, or SDR roles
• Proven experience booking meetings via outbound phone calls and email outreach
• Confidence speaking with senior decision makers and navigating gatekeepers
• Strong experience working in a CRM system and managing pipeline stages
• Ability to work independently in a remote environment and stay accountable to targets
• Technical Skills (Essential)
• CRM experience, ideally Zoho CRM or similar platforms
• Strong written communication skills for outbound email campaigns
• Comfortable using LinkedIn for prospecting and outreach
• Proficiency in Microsoft 365
• Soft Skill
• Confident and resilient communicator, comfortable on the phone every day
• Strong follow up discipline and persistence without being pushy
• Highly organized with excellent time management
• KPI driven and motivated by measurable outcomes
• Fast learner with a proactive, self-starter mindset
• Professional, friendly, and trustworthy when representing the organization