Director Analytics, Financial Services

DirectorAnalytics, Financial Services

At Merkle, we drive business growth through data, analytics, and customer insight. We are seeking a Director of Analytics to lead the customer analytics workstream for a key financial services client. The role focuses on leveragingcall center,customer interaction, and data sources 2.0datato generate insights,createcustomersegmentation, build predictive models,improve performance, and support business decisioning.The Director will translate analytics into clear, actionable recommendations that drivecustomer engagement and marketing effectiveness.

JobDescription

• Ownthe day-to-dayanalytics relationship with the client, ensuring alignment to business priorities

• Manage junior team membersworking on same client project

• Define and evolve the customer analytics roadmapaligned tobusiness priorities

• Leadthe customer analytics workstream, including personalization, predictive modeling,customer lifetime value (CLV),and test-and-learn initiatives

• Leadand mentoron-account analysts, ensuring quality and consistency of delivery

• Ensure tagging and datacapture support measurementand reportingneeds through partnershipwith technical teams

• Report to Senior Director, Analytics, Financial Services

• Oversee development anduseof dataassets andmodelsto supportanalytics andinsights

• Applycustomer, Data Source 2.0,andcall center data(e.g., dispositions, outcomes, operational KPIs, QA/CSAT signals, omni-channel interactions)todrivesegmentation, targeting, and performance optimization

• EnableETL/ELT, data modeling, and dimensional designfor future expansion.

• Own data quality and governanceby leading regular audits, enforcing standards, and ensuring trusted, well‑defined, and secure data is consistently ready for analytics and decision‑making (including sensitive customer data)

• Partner across analytics, engineering,operations, andmarketingto execute against client needs

• Supportanalytics and reportingacrossBI andvisualizationtools(e.g.,Tableau, Power BI,Looker)

• Support modernization of legacy data and analytics processes

• Maintain documentation standardsto support consistent and scalable analytics delivery

Requirements:

• Proven experience inanalytics ordataarchitecture and datasciencewithinan analytics-driven environment(e.g.,modeling, mappings, lineage, documentation)

• StrongSQL, Python,R Script,and performance-oriented data design; ETL/ELT experience (SSIS or similar).

• Strongleadership inunderstanding ofdata modeling conceptsand analytical data structures (facts/dimensions).

• Strongclient-facing communicationandstakeholdermanagement skills

• Experience leading analytics workstreams,teams,and delivering against business objectives

• Experience working in GCP environments (e.g.BigQuery)

• Experience integrating/modelingSalesforcedata for analytics (service/case/activity and customer interaction patterns) (preferred)

• Strong knowledge ofemerging capabilities:predictive analytics, unstructured data, text/speech analytics, AI readiness (preferred)

• Proven ownership ofData Scienceproject (preferred)

• Exceptionalexecutive communication /insightsnarratives/ storytelling (preferred)

• Experience in complex, multi-workstream environments (agency or consulting helpful) (preferred)

• Ability to partner with/orchestrate DS, engineering, and analytics (preferred)

The annual salary range for this position is $136,000 - $191,174. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.