AJO QA

Job Description:

Skills Required

• Good Communication Skills- Ability to interact with customers independently with good articulation and confidence and Articulation.
• Digital marketing experience, with Martech platforms implementation (Adobe/SFDC) from solution, design, and implementation specifically with AEP and AJO.
• Database skills – Have good expertise of either of databases SQL/ Oracle /Teradata etc.
• Data model design Skills for Marketing databases
• Capability to query, work on aggregates, use filter conditions, Creation joins, define keys, set index etc
• Logical Programming knowledge, with either JS/ Python /PHP etc., Should be comfortable with HTML/CSS.
• Understand complex data models (preferrable XDM) and the objective of marketing campaigns.
• Familiarity with establishing rules and conditional logics to customize journeys based on customer attributes and behaviours. Advocate for improvements.
• Strong ability to partner and effectively work across the organization with line of business and technology colleagues. Strong implementation coordination and communication skills.

Good to have Skills:

• Own the project deliverables end to end working independently.
• Prior experience with CDP/Adobe campaign
• Data engineering Skills

Job Description

• 2+ years of implementation experience with Adobe Experience Cloud products especially Adobe Experience Platform and Journey Optimizer with 6+ years of overall experience in Digital marketing, campaign management.

• Expertise in deploying, configuring, and optimizing all major Experience Platform services and Journey Optimizer features.
• Strong SQL skills for querying datasets, implementing data transformations, cleansing data, etc.
• Hands-on experience developing custom applications, workflows and integrations using Experience Platform APIs
• Deep familiarity with Adobe Experience Platform and Journey Optimizer technical implementations including: o Setting up source connectors and ingesting data using the API and UI o Configuring Experience Events (XDM schemas) for capturing data from sources o Creating audience segments using custom and AI/ML-based segments o Triggering journeys and activations based on segments and profiles o Implementing journey automations, actions, and messages o Integrating with destinations like CRM, email, etc.
• Hands-on experience developing using the Platform APIs and SDKs in a language like: o JavaScript for API calls o Java for extending functionality with custom connectors or applications
• Expertise in data modelling for multi-channel needs using the Experience Data Model (XDM)
• Familiarity with configuring IMS authentication to connect external systems to Platform APIs
• Experience developing, debugging, and optimizing custom server-side applications. Proficiency in JavaScript, JSON, REST APIs and SQL
• Expertise ingesting data from sources like Adobe Analytics, CRM, Ad Server, Web and Mobile
• Strong understanding of concepts like multi-channel data management, segmentation, orchestration, automation, and personalization
• Understanding of data structures like: JSON for representing data in APIs, Data Tables for processing tabular data, Streaming data flows

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