Email Automation and Analytics Specialist

We are seeking a detail-oriented and results-driven professional to manage our email marketing campaigns and Google Tag Manager (GTM) implementations. This unique hybrid role bridges digital marketing and analytics, ensuring effective audience engagement through email campaigns while delivering accurate tracking and insights across our digital platforms.

Key Responsibilities

Email Campaign Management

Develop, execute, and optimize **email marketing campaigns** to drive engagement, lead generation, and customer retention.

Create and manage **email templates, landing pages, and automation workflows**.

Segment email lists and personalize campaigns based on audience behavior and demographics.

Conduct **A/B testing** to improve open rates, click-through rates, and conversions.

Monitor deliverability, ensure compliance with **GDPR, CAN-SPAM, and other email regulations**, and maintain list hygiene.

Google Tag Manager (GTM) & Analytics

Configure, implement, and manage Google Tag Manager tags, triggers, and variables.

Collaborate with marketing, product, and web development teams to set up accurate tracking of conversions, events, and user interactions.

Ensure seamless integration of GTM with **Google Analytics 4 (GA4), Google Ads, and other third-party tools**.

Troubleshoot and debug tracking issues across platforms.

Generate data-driven insights and reports to support campaign optimization and business decisions.

Requirements

• Bachelor’s degree in **Marketing, Communications, Data Analytics, or related field**.
• Proven experience in email campaign management (HubSpot, Mailchimp, Marketo, or similar tools).
• Hands-on expertise with Google Tag Manager and strong understanding of GA4.
• Knowledge of HTML/CSS for email template customization (a plus).
• Strong analytical mindset with ability to interpret data and provide actionable insights.
• Excellent organizational, communication, and collaboration skills.
• Detail-oriented, with the ability to **balance creativity and technical precision.
  
  Experience with CRM platforms (Salesforce, Zoho, HubSpot CRM).

Familiarity with paid media tracking (Google Ads, Facebook Pixel, LinkedIn Ads).

Knowledge of data privacy regulations (GDPR, CCPA).

Google Analytics or Google Tag Manager certification is an added advantage

Benefits

• Join Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth.
• Embrace the Opportunities: Seize daily chances to learn, innovate, and excel. Make a real impact in your field.
• Limitless Career Growth: Unlock a world of possibilities and resources to propel your career forward.
• Fast-Paced Thrills: Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards.
• Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment.
• Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.