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CordialCO

Strategic Sales Director

Cordial is a cross-channel marketing and customer engagement platform founded in 2014 that helps brands send personalized messages across email, SMS, and mobile apps using real-time data and AI. [1, 14, 33]

Cordial

Employee count: 51-200

Salary: 160k-185k USD

United States only

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ABOUT CORDIAL

We founded Cordial in 2014 on the belief that there should be more humanity and empathy in marketing—both in how brands communicate with their customers and in how technology companies work with brands. We built our company and platform purposefully, driven by a desire to inspire more thoughtful communication and to create experiences that feel more personal and human—for consumers, for the people at the companies we work with, and for Cordial employees. Today, brands like PacSun, Revolve, Abercrombie & Fitch, Realtor.com, L.L. Bean and Forbes rely on Cordial to drive revenue growth by sending a better message.

We chose the name Cordial to symbolize how we empower our clients to communicate with their customers, as well as how we do business: with transparency, collaboration, and trust. We're building a passionate team of individuals willing to learn, grow, and be thoughtfully challenged on a daily basis to continuously improve our product, company, and culture every single day.

OUR VALUES

  • Communicate better than the rest
  • Own it, every time
  • Solve client problems tenaciously
  • Make Waves

POSITION SUMMARY

We're on the hunt for a dynamic salesperson to join our fast-growing company as we disrupt a legacy industry and go head-to-head with enterprise cloud giants. As a Strategic Sales Director, you’ll play a critical role in driving new business and shaping our continued success. Reporting directly to the SVP of Sales, this position offers the unique opportunity to own your pipeline, engage senior decision-makers, and close complex, high-value SaaS deals.

YOU WILL

  • Drive strategic growth by self-sourcing and qualifying enterprise opportunities within a vertical and semi-regional focus. Target industries include retail, digital publishing, gaming, travel, and hospitality.
  • Lead high-value, consultative sales cycles, consistently closing seven-figure SaaS deals by aligning Cordial’s solutions with the business needs of executive stakeholders.
  • Engage and influence senior leaders (CMOs, CTOs, VPs of Digital/Ecommerce, and Product/Customer Experience Executives) by leveraging deep industry expertise and high EQ.
  • Develop and maintain a strong pipeline, accurately forecasting opportunities across marketing, IT, and leadership functions within enterprise accounts.
  • Leverage marketing and event-generated leads while taking a proactive "hunter" approach to source and close net new ARR.
  • Identify and develop strong champions, navigate complex layered buyer environments, execute technical selling, and master Cordial’s platform to deliver value-driven solutions that differentiate us in the market.
  • Collaborate cross-functionally with Sales Engineering, Product, Marketing, and Leadership teams to accelerate deal cycles and ensure seamless client transitions.
  • Consistently exceed revenue targets, executing a disciplined and strategic sales approach.

ABOUT YOU

  • 8+ years of experience selling complex SaaS solutions with a proven track record of self-sourcing and closing enterprise deals exceeding $1M.
  • Experience in ESP, Personalization, CDP, or adjacent MarTech industries is preferred.
  • Deep network within B2C organizations, engaging executives in digital, eCommerce, marketing, and customer experience roles.
  • Strategic and consultative sales mindset, with a passion for problem-solving and value-driven selling.
  • A technical seller at heart, able to navigate conversations with both marketing and IT stakeholders.
  • Highly disciplined and self-motivated, with a track record of generating opportunities and exceeding quotas.
  • A team-first leader, balancing ambition with humility, and thriving in a fast-paced, high-growth environment.
  • Driven by curiosity and continuous learning, with the ability to adapt to new technologies and market shifts.
  • Location: Mountain or West Coast

COMPENSATION & BENEFITS

$160,000.00 - $185,000.00 annually. The compensation range may be adjusted based on experience and location. In combination with base salary, Cordial's compensation package includes equity and bonus, a robust benefit plan (medical/dental/vision/life), 401k match, flexible time off. Additionally, we offer perks such as childcare and continued education yearly reimbursements. We pride ourselves in maintaining a healthy work/life balance, a strong dedication to DE&I efforts, and an overall respectful and open culture!

Cordial is proud to be an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, ancestry, national origin, religion, disability status, sex (including pregnancy), age, gender, gender identity or expression, sexual orientation, marital status, veteran status, or any other characteristic protected by law.

Cordial is committed to working with and providing access and reasonable accommodation to applicants with mental and/or physical disabilities. If you require an accommodation, please reach out to your recruiter once you've begun the interview process. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.

About the job

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Job type

Full Time

Experience level

Salary

Salary: 160k-185k USD

Experience

8 years minimum

Location requirements

Hiring timezones

United States +/- 0 hours

About Cordial

Learn more about Cordial and their company culture.

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Cordial was founded in 2014 by Jeremy Swift, Adam Gillespie, Chris McGreal, and David Baker with a clear vision: to revolutionize how marketers connect with their customers. [5, 14] Before Cordial, Jeremy Swift, a graduate of Point Loma Nazarene University with a degree in Organizational Communication & Business Strategy, had already dipped his toes into the entrepreneurial world during college, co-founding a software company focused on e-communications. [1, 10] He was also a founding member of BlueHornet, a first-generation email marketing SaaS company, which he successfully sold in 2004. Adam Gillespie, a dedicated technologist, brought his experience as CTO of BlueHornet, where he played a key role through its acquisition. [1, 20] The idea for Cordial, initially sketched out on a cocktail napkin, was born from the belief that marketing could be more human and empathetic. [1, 14]

The founders saw a gap in the market for a platform that could truly empower marketers to deliver personalized, emotionally intelligent messages across various channels by simplifying data management and leveraging real-time data. [1, 12, 14] This desire to inspire more thoughtful communication and create more personal experiences became the driving force behind Cordial's development. From its headquarters in San Diego, California, Cordial embarked on its mission to build a next-generation messaging platform. [2, 8] The company's technology was designed to automate billions of data-driven messages across email, SMS, mobile app, social media, and more, helping brands drive scalable revenue growth and foster lasting customer connections. Over the years, Cordial has grown significantly, attracting notable clients like L.L.Bean, PacSun, REVOLVE, Realtor.com, and Forbes. [4, 14, 28] The company has been recognized for its rapid growth, appearing on the Deloitte Technology Fast 500™ list and Inc. 5000. [4, 38] Cordial's commitment to its employees and culture has also been acknowledged with awards for Best CEO, Best Company Culture, and Best Companies for Women. [11, 38] Today, Cordial continues to innovate, particularly in AI, to help brands send a better message and build stronger customer relationships. [4, 28, 33]

Employee benefits

Learn about the employee benefits and perks provided at Cordial.

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Commuter Benefits

Commuter benefits offered.

Cell Phone Allowance

Monthly cell phone stipends.

401(k) Program

Cordial offers a 401(k) program with match.

Company Equity

Cordial's compensation package includes equity.

View Cordial's employee benefits
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