United States onlyWe have a rich and storied history. Colibri is one of the pioneers of online professional education,introducing some of the first web-based professional education courses in 2001. Today, the company’sfamily of brands are the leading online professional education platforms in their respective end-markets.We proudly to serve >1 million customers annually and employ more than 1,500 mission-alignedprofessionals. To learn more, please visit: www.colibrigroup.com
Position Overview: As a Consumer Insights Analyst, you will be responsible for programming, deploying, and analyzing VOC surveys that provide crucial feedback on customer satisfaction, experience, and expectations. You will use Qualtrics to design and manage surveys, configure triggers for closed-loop follow-ups, integrate Qualtrics with our CRMs for automated survey deployment, and set up automated email notifications. Additionally, you will create professional PowerPoint presentations to effectively communicate your findings and insights to senior management and other stakeholders. This role requires strong technical expertise in Qualtrics, advanced data analysis capabilities, and the ability to present insights clearly and compellingly.
What You'll Do
- Enhance the VOC Program to Drive Actionable Insights:
- Set up automated VOC surveys using Qualtrics by working with our technical teams to set up API integration with Qualtrics.
- Set up automated triggers for closed-loop follow-up actions based on survey responses.
- Configure and maintain Qualtrics dashboards to monitor real-time feedback and track key metrics.
- Provide ongoing analysis on VOC trends, highlighting shifts in customer sentiment and emerging patterns, while collaborating with cross-functional teams to integrate this data into strategic planning.
- Work closely with IT and technical teams to ensure data integrity, troubleshooting any issues with the Qualtrics platform to maintain smooth survey operations.
- Help teams with ad hoc research needs to conduct insights they need to make strategic business decisions
- Collaborate with cross-functional teams to align research methodologies with business objectives and support ad hoc research needs.
- Analyze surveys and develop visually compelling PowerPoint decks that effectively communicate research findings, actionable insights, and recommendations to senior leadership and stakeholders.
What You'll Need to Succeed
- We are looking for someone with strong Qualtrics technical expertise to set up automated triggers and workflows, streamline processes like sending email reminders, and ensure follow-up actions based on survey responses.
- Experience integrating Qualtrics with systems like CRM tools and marketing platforms for seamless data collection and analysis.
- Familiarity Qualtrics API for automating tasks and integrating with external applications such as Salesforce.
- Troubleshooting and resolving any technical issues within the platform, including survey deployment, logic errors, and data discrepancies.
- Candidates should have a passion for identifying trends, along with strong organizational skills and the ability to think critically.
- Candidates must be detail-oriented, strong communicators (both written and verbal), and capable of multitasking and managing multiple projects simultaneously.
