Analytics Director

Overview

As an Analytics Director, you will lead a team of skilled analysts, overseeing a diverse portfolio of marketing analytics and technology projects for our esteemed clients. Your expertise will span various domains, including cutting-edge data strategies, user journey analysis, tag implementation, and streamlined data automation.

Key Responsibilities

1. Team Leadership and Development:

• Manage and nurture a team of analysts.
• Foster professional growth and skill development among team members.

• Develop and execute robust data strategies aligned with business objectives.
• Leverage data insights to drive informed decision-making.

• Implement and optimise data capture mechanisms, ensuring accurate and comprehensive data collection.
• Provide expert consultancy on tagging best practices.

• Create and oversee work streams focussed on meaningful reports and dashboards, translating complex data into actionable insights.
• Streamline data processes through automation, enhancing efficiency.

• Oversee analytical workstreams, ensuring rigorous analysis and timely delivery of insights.
• CRO and A/B testing experience, test selection, configuration and analysis
• Translate findings into actionable recommendations for clients and stakeholders.

• Navigate privacy regulations by managing cookie and privacy tools.
• Stay informed and consult on frameworks such as GDPR and also technical frameworks such as Consent Mode v2 developments.

• Collaborate with business development teams to provide analytics expertise during client pitches.
• Contribute to winning new business opportunities.

• Contribute to industry insights through thought-provoking blog posts, webinars, and social media content.
• Position our organisation as a trusted authority in analytics.

• Provide guidance and training to both team members and clients.
• Foster a culture of continuous learning.

Requirements

Essential Skills and Experience

• Analytics Background:
• A minimum of 7 years working within analytics and analytics teams.
• 3 years in a managerial role, directly overseeing reports and deliverables.
• Technical Proficiency:
• In-depth knowledge of analytics tools, including GA4, Google Tag Manager, Bigquery, and Looker Studio.
• Proven experience with end-to-end implementations of tag management systems and Google Analytics.
• Working with technical teams and subject matter experts to deliver solutions
• Insight Generation:
• Demonstrable ability to extract meaningful insights from platforms like Google Analytics, Search Console & HotJar.
• Skill in crafting actionable recommendations for clients and business stakeholders.
• Ability to audit user journeys from a user experience point of view and make recommendations
• Data Visualisation:
• Proficiency in data visualisation tools such as Looker Studio, Power BI, or Tableau.
• Adaptability:
• Familiarity with programming languages, including JavaScript, HTML, CSS & SQL.

Benefits

Salary £60,000