Cluetivity

Cluetivity, a brand of Life Action Games GmbH, is a pioneering company in the field of location-based and augmented reality (AR) gaming. Founded in 2010 in Berlin, Germany, the company has established itself as a leading global provider of interactive and immersive experiences. Cluetivity's platform combines the thrill of traditional scavenger hunts and escape games with cutting-edge GPS and AR technology, transforming real-world locations into dynamic and interactive playgrounds. The company's mission is to deliver unforgettable adventures that foster teamwork, exploration, and problem-solving for a diverse range of players, from families and friends to corporate teams.

The core of Cluetivity's offering is a versatile software platform that enables partners worldwide to host their own AR games. This license-based business model has allowed the company to expand its reach to over 250 locations in more than 40 countries, with over 3 million players to date. Partners, ranging from event agencies and tourism boards to escape room operators, can utilize Cluetivity's ready-to-play games or customize their own unique experiences. The platform is designed to be flexible and scalable, accommodating small groups as well as large corporate events with over 2,000 participants. Games like 'Operation Mindfall' and 'The Magic Portal' immerse players in compelling narratives where they interact with virtual avatars, solve intricate puzzles, and complete missions by navigating their physical surroundings. This innovative approach to entertainment not only provides a unique recreational activity but also serves as a powerful tool for team-building, education, and tourism promotion.