United States onlyCircleCI is looking for a Senior Marketing Operations Manager to support the Business Systems Team in campaign planning, execution and measurement. As the Sr Marketing Operations Manager you will be responsible for the complete operational life-cycle of Marketing campaigns, events, and emails through planning, execution and reporting on the outcomes of these programs, and be comfortable in presenting results and process efficiency improvements back to campaign owners. This role is crucial to the success of the Marketing and Revenue efforts together, while being the liaison between the Business Systems and Marketing/Sales teams. You will ensure that no lead is left behind, every marketing touch point is attributable, our technology systems work together seamlessly, and that we operate in a coordinated way in the market.
The ideal candidate will bring a combination of strong operational skills, has a B2B background, experience with technical best-practices, and has certifications in our Marketing Automation Platform (HubSpot), CRM System (Salesforce/HubSpot) and is familiar with our Customer Engagement Platform (Outreach/HubSpot).
This role reports into the Sr. Manager, Business Systems, will work closely with business analysts, Revenue Marketing stakeholders, and will have an immediate impact on the efficiency and effectiveness of the Marketing and Sales funnels. This role is vital to CircleCI’s significant growth plans, and we are looking for someone who is excited to be part of a growing organization, loves technology, fun and willing to help CircleCI maintain a robust and clean Salesforce instance.
About CircleCI
CircleCI is the best platform for software teams looking to rapidly build quality projects, at scale. Our intelligent continuous integration and delivery tools are simple yet powerful. Our aim is to provide the wisdom of a connected development ecosystem to every team member making technology decisions.
We run 12M+ builds a month on our platform for companies like Spotify, Kickstarter, Sony, and Coinbase. Over 25,000 organizations and 300,000 developers actively build, test, and deploy on CircleCI. We’ve raised $59.5M in venture capital from Industry Ventures, Top Tier Capital, Scale Venture Partners, DFJ, Harrison Metal Capital, and Baseline Ventures.
What You will Do
- Oversee the marketing tech stack from end-to-end, including HubSpot, 6sense, etc
- Build and maintain the marketing automation roadmap from the ground up, improving and innovating marketing integrations, database segmentation, lead-scoring modeling, and data stewardship
- Implement a world-class attribution model, allowing us to measure and report on how Marketing is improving both sourced and influenced revenue
- Champion a "no-lead-left-behind" mentality, and ensure our funnel is air-tight
- Measure and analyze campaign effectiveness including email and conversion metrics, produce campaign insights using closed-loop reporting in HubSpot to ensure an accurate view of marketing performance
- Lead compliance exercises to ensure database integrity and manage lead and contact data hygiene observing GDPR, CCPA, CAN-SPAM and CASL
- Work with stakeholders to develop, execute and report on email marketing programs for both adhoc sends and ongoing nurture emails, including A/B testing pieces of the customer journey
- Identify operational/process inefficiencies and propose solutions that will scale as CircleCI grows
- Drive alignment across the sales and marketing team by managing the lead to sales handoff process
- Support data preparation/upload/deduplication for campaigns and lists as required
About You
- Analytically strong with a process-driven mindset
- A self-motivated systems and process enthusiast who thrives in a fast-paced environment
- Able to manage multiple initiatives simultaneously
- Experienced with all phases of the marketing and sales funnels
- A strong team player
Qualifications
- 3+ years of Marketing Operations experience, preferably in a high growth B2B environment
- Intermediate to Expert-level HubSpot/SFDC experience, and familiarity with common enterprise martech tools such as 6sense, Zoominfo, HubSpot workflows, Outreach.io, etc.
- Highly organized and autonomous, but also able to collaborate across teams, including all Marketing functions, Sales/Customer Operations, and Data Analytics.
- Working experience in building out multi streamed Engagement/Nurture Programs
- Understanding of lead scoring models
- Meticulous approach to detail, process, and data management
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
About CircleCI
CircleCI is the world’s largest continuous integration/continuous delivery (CI/CD) platform, and the hub where code moves from idea to delivery. As one of the most-used DevOps tools - processing more than 3 million jobs a day - CircleCI has unique access to data on how the most effective engineering teams work, and the tools to help software companies successfully leverage the power of AI into their commercial applications. Companies like Hinge, HuggingFace, and Samsung use us to improve engineering team productivity, release better products, and get to market faster.
Founded in 2011 and headquartered in downtown San Francisco with a global, remote workforce, CircleCI is venture-backed by Base10, Greenspring Associates, Eleven Prime, IVP, Sapphire Ventures, Top Tier Capital Partners, Baseline Ventures, Threshold
Ventures, Scale Venture Partners, Owl Rock Capital, Next Equity Partners, Heavybit, and Harrison Metal Capital.
CircleCI is an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.
