Director, Product Marketing

Let’s be unstoppable together!

Circana (formerly IRI and NPD) is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data, and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand, and outpace the competition.

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We have a global commitment to diversity, equity, and inclusion as we believe in the undeniable strength that diversity brings to our business, employees, clients, and communities (with us you can always bring your full self to work). Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Learn more at www.circana.com.

What will you be doing?

As a Director, Product Marketing, you will be responsible for a family of global retail and supply chain solutions and will collaborate with a number of different teams including Product, Technology, Sales, Training, and Corporate Marketing to shape the narrative and successfully launch and sustain the solutions for which you’re accountable.

In addition, you’ll work closely with other associates in Product Marketing to improve the overall effectiveness of the team and value to the firm. This is a highly visible position, and you will have an equal voice with the opportunity to influence various stakeholders across the organization. At Circana, Product Marketing plays a critical role to ensure the products that we bring to market uniquely address our clients’ needs while achieving the firm’s financial goals. You will report to the head of Product Marketing.

Job Responsibilities

• Develop a deep understanding of the market, our competitors and the challenges and goals of the buyers at our clients.
• Collaborate with Product and Sales teams to identify and prioritize the products that connect the needs of our clients to the goals of our firm.
• Leverage your deep understanding of retail to strategically position solutions in market.
• Work with Product and Sales teams to align on the unique value propositions of our products, oversee the development of competitive claims and develop the narrative that resonates with the buyers at our clients.
• Develop compelling product narratives across collateral that enables Sales teams to win in the market and strategically position Circana’s retail solutions with the analyst community.
• Collaborate with Marketing associates on product launch plans and other critical marketing events and activities.
• Collaborate with our global Product and Marketing teams to ensure consistent positioning and messaging across all markets.
• Contribute to increasing the value and impact of the Product Marketing team.
• Identify process improvements and work collaboratively with key stakeholders to implement changes that drive the Product Marketing team and the business forward.

Requirements

• 7+ years’ experience in Retail.
• 7+ years Product Marketing or Marketing experience, preferably in Retail.
• BA or BS degree.
• Proven content writing and project coordination skills are mandatory, as are strong communication, design, creative, analytic and process skills.
• Excellent organization skills and a propensity to meet deadlines with high quality results.
• Adaptable and able to manage multiple tasks across a variety of responsibilities.
• Self-starter with an ability to achieve objectives with minimal supervision.
• Strong, goal-oriented team player, capable of managing projects requiring input from multiple different teams.
• Ability to think strategically and creatively and then execute.
• A positive attitude and be collaborative, passionate, curious, creative, independent, thoughtful and proactive.

Circana Behaviors

As well as the technical skills, experience and attributes that are required for the role, our shared behaviors sit at the core of our organization. Therefore, we always look for people who can continuously champion these behaviors throughout the business within their day-to-day role:

• Stay Curious: Being hungry to learn and grow, always asking the big questions
• Seek Clarity: Embracing complexity to create clarity and inspire action
• Own the Outcome: Being accountable for decisions and taking ownership of our choices
• Center on the Client: Relentlessly adding value for our customers
• Be a Challenger: Never complacent, always striving for continuous improvement
• Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect and integrity
• Commit to each other: Contributing to making Circana a great place to work for everyone

Location

This position can be located in the following area(s): Remote.

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An employee’s position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. The salary range for this role is $110,000 to $150,000.00.

This job is also eligible for bonus/incentive pay.

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, and 401(k) to eligible employees.

You can apply for this role through the Circana Careers website.