Channext

The story of Channext begins with a fundamental disconnect in the world of B2B sales. For years, technology vendors struggled with a persistent challenge: while they relied heavily on channel partners to sell their products, the vast majority of these partners lacked the time, resources, and marketing expertise to effectively promote them. This 'long tail' of partners—often comprising thousands of small to mid-sized businesses—remained largely untapped, creating a massive efficiency gap in the channel ecosystem. In 2019, Rick van den Bosch and his team set out to bridge this divide, founding Channext in Utrecht, Netherlands, with a vision to revolutionize how vendors and partners collaborate.

What started as a mission to simplify partner marketing has evolved into a comprehensive Partner Success Platform. Channext recognized that traditional partner portals were passive and ineffective, often becoming graveyards for marketing assets that partners never used. To solve this, they built a platform that automates the entire process. By connecting directly to partners' social media and website channels, Channext allows vendors to publish campaigns on behalf of their partners, ensuring consistent brand messaging and driving end-user demand without requiring manual effort from the partners themselves. Today, Channext empowers leading tech brands to activate their entire channel ecosystem, turning silent partners into vocal advocates and driving measurable revenue growth through a seamless, data-driven approach.