What you can expect to do
- Develop and execute a holistic content marketing strategy that aligns with the company's business objectives and resonates with our target audiences, including thought leadership content that addresses key industry challenges, trends, and topics
- Lead a content team to write excellent, high-quality, and engaging content across various formats, including blog posts, case studies, videos, infographics, product briefs, webinar abstracts, and more
- Utilize various channels, including corporate websites, partner websites, social media, webinars, podcasts, email marketing, and content syndication, to distribute and promote content effectively, collaborating with cross-functional teams to support lead generation, lead nurturing, and customer acquisition efforts
- Align content to lead/demand generation goals, accounting for various digital channels, formats, and SEO best practices
- Elevate marketing materials by incorporating compelling customer and partner proof points, framing strategic messaging with external narratives, and leveraging storytelling techniques
- Generate top-tier, engaging content that resonates with target audiences while adhering to company branding and design guidelines
- Review content marketing performance metrics, such as website traffic, engagement, lead generation, and conversion rates, identifying opportunities for improvement
- Manage the content marketing budget effectively, allocating resources efficiently to maximize ROI and achieve strategic goals (including third-party resources and vendor management)
- Stay abreast of industry trends, best practices, and emerging technologies in content marketing and subscription, and B2B to drive continued innovation and improvement
Minimum qualifications
- Bachelor's degree in Marketing, Communications, Journalism, Business, or related field
- 7+ years of experience in content marketing
- Experience in social media content, engagement, and analytics a strong plus
- Proven track record of developing and implementing successful content marketing strategies that drive business growth and achieve measurable results
- Strong understanding of B2B SaaS industry trends and best practices, with the ability to stay updated on the latest developments and innovations
- Exceptional leadership and communication skills, with the ability to inspire and motivate team members and collaborate effectively with cross-functional teams
- Creative thinker with a strategic mindset, able to translate business objectives into compelling content strategies and campaigns that resonate with our target audience
- Passion for storytelling and a keen eye for detail
- Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously in a fast-paced environment
Butter is well funded by leading investors and offers a competitive benefits package including unlimited PTO, 401k, and comprehensive health insurance. The salary range for this position is $145,000 - $180,000. We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.------Butter Payments is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Butter considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.
