Social Media Marketing Specialist (ZR_22543_JOB)

This is a remote position.

Schedule:

• 40 hours/week

• Mon-Fri Flexible during business hours 6am-8pm

Client Timezone: Australia/Byron Bay

Responsibilities:

• Create and manage content across 10 social media channels (4 Instagram, 3 Facebook & 1 LinkedIn, 2 YouTube)

• Develop engaging social media content aligned with brand voice and business objectives

• Engage with followers across all platforms and help the team to meet growth targets

• Execute community management including influencer outreach and group engagement

• Manage and schedule posts using Loomly platform

• Manage Linktree and bio changes across all platforms

• Support multi-channel campaign design and performance

• Monitor social campaign performance and update reporting

• Create email marketing (eDM) content across three newsletters delivered weekly

• Ensure implementation and tracking of performance metrics

• Assist to set up and maintain analytics tracking systems (Socials, Google, UTMs)

• Create performance reports and update dashboards for all channels

• Seek out and provide recommendations for process improvements and efficiencies

• Support content creation and design needs for four distinct brands:

• The Health Lodge (integrative medical center)

• The Remedy Room (naturopathic dispensary)

• The Byron Bathhouse (spa center)

• Accommodation/retreat facility

Scope:

• Content design and copywriting for all social media presence across four distinct brands

• Implementation of new processes and operational efficiencies

• Development and execution of content tactics and help developing strategy

• Coordination of all social media analytics and tracking systems

• Collaboration with marketing manager on strategy and execution

• Support for both established businesses and new ventures within the group

Requirements

• Proven experience in social media management across multiple platforms

• Include portfolio of sample works​

• Proven experience creating engaging content creation in a brand portfolio environment

• Strong understanding of evolving social media platforms such as Youtube, Instagram and Facebook

• Strong desire to maintain a finger on the pulse with new social platforms and trends

• Knowledge of the AI landscape and confidence integrating safe platforms into workflow

• Experience in health, wellness, or medical sector highly valued - such as an understanding of AHPRA & TGA guidelines

• Proficiency with social media management tools (Loomly, Linktree, Google sheets)

• Proficiency with eDM tools (Mailchimp, Shopify)

• Proficiency with design software (Canva/design, CapCut/video editing, photoshop)

• Knowledge of Google Analytics, GSuite, UTM tracking

• Experience with email marketing campaigns

• Strong creative and copywriting skills and knowledge of how to build in psychographic and demographic audience understanding and connection across multiple avatars

• Ability to work independently and make recommendations

• Experience with G Suite and password management systems

• Willingness, eagerness and a positive attitude

• Interest in the health and wellbeing industry

• Understanding of The Health Lodge vision

Independent Contractor Perks

• HMO Coverage for eligible locations
  
• Permanent work from home
  
• Immediate hiring
  
• Steady freelance job