Copywriter

Role: Copywriter

Location: Remote until further notice

About the role:

We have a need for an experienced and talented B2B Copywriter to join our dedicated BTG+ 3M team.

This Copywriter will be responsible for assisting the writing, researching, and production of content across a variety of digital channels including, marketing automation – email, website, social media campaigns.

A minimum 4 years’ experience (within a professional English-speaking environment) will be required in the writing and development of rich product related content.

This role shall require the candidate to have confident email writing background, with experience of content production and QA. 

What you will be doing:

Responsible for copy development and adaptation, research (including sourcing existing product content, SEO, SOV, etc.) and supporting the build of digital platforms by improvising upon existing, approved content into build briefing documents and copy sheets.

Specific Responsibilities:

• Develop clear, engaging, and persuasive copy for various platforms, including marketing automation campaigns, social media, websites, and search engine marketing (SEM), using provided marketing materials.

• Adapt content to align with content strategy, brand and industry guidelines

• Complete content briefing documents by consolidating information from existing content plans. This includes:

• Marketing automation builds documents

• Web content build briefs

• Webinar platform builds (e.g., ON24)

• Social media briefs

• Perform quality assurance (QA) checks on marketing materials to ensure accuracy and consistency.

• Support research for product content.

• Implement SEO best practices for 3m.com experiences, providing recommendations for tags and metadata.

• Handle general administrative tasks related to content management.

What you need to be great in this role:

Personal attribute:

• Consistent attention to detail.

• Strong time management skills and the ability to be self–directed .

• Excellent English writing and communication skill.

• Passionate about new technology, digital trends, creativity and creative technology.

• Question and provide constructive feedback regarding marketing activities which are out of their primary area of responsibility (i.e. digital strategy, UX / UI, creative and design).

Mandatory Qualifications & Professional Experience

• Relevant working experience of 4-6 years in similar roles

• Delivered B2B projects

• Experience working within creative or content agencies

Req ID: 17267

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