Area Business Manager

Job Description

The Area Business Manager is expected to maximize territory sales performance by developing and executing an effective customer engagement plan. Doing so necessitates utilizing resources provided by Biogen, analyzing territory performance, defining action plans and implementing local marketing strategies, and organizing programs and related efforts that will positively impact others’ understanding of and interest in the assigned products, in close cross-functional collaboration with Marketing, Medical and Market Access. All within the internal and external compliance regulations.

Achieving sales goals: Works toward achievement of sales goals set by the organization;

Prioritizes activities that drive market share; Applies marketing and business strategy/tactics, leverages digital tools and technologies in order to maximize sales outcomes and Net Promoter Score.

Business planning:

• Develops and executes a territory plan/ account plan that includes prioritized regional goals;
• Analyzes data to identify viable opportunities;
• Coordinates and utilizes available resources (plans and organizes regional events programs (face to face, hybrid and virtual), materials);
• Building new customer and network structures to open up new markets/ more therapeutic area
• Monitoring of the budget management and capturing the information related to the environment of the centers ensuring an appropriate portfolio usage, allocation and an economic sustainability

Leveraging and coordinating resources:

• Takes lead role in mobilizing resources in support of customer needs;
• Uses resources in a smart and impactful way;
• Digs beneath surface and seeks resources that address the core of an issue;
• Aligns with other ABMs in overlapping territories;
• Collaborates with internal teams and cross-functional partners to advance programs and initiatives.

Supporting successful patient outcomes:

• Informs healthcare providers and other stakeholders regarding access and reimbursement programs (as appropriate in the geography) and ensures appropriate service of Biogen;
• Ensures availability of the product (where applicable)
• Interacts appropriately with internal compliance experts to ensure efforts are aligned with relevant laws and regulations. Fully overseas the patient flow and identifies necessary steps to maximize regional sustainability.

Maintaining best in class knowledge:

• Demonstrates industry-leading understanding of disease state, products (BIIB and competition), clinical practices, market dynamics, and healthcare systems;
• Proactively seeks external opportunities for learning, including conferences, seminars, and professional associations;
• Participates actively in training to acquire and advance knowledge.

Conducting administrative follow-through:

• Keeps timely documentation (e.g., expense reports, compliance related, CRM system) and provides inputs required for planning and coordination.
• Ensure Performance of Frequency of sales calls on designated customers in the territory; operates in the professional selling approach.

Maximize patient pull-through:

• Understands and addresses challenges that arise at all stages in the process, including but not limited to AE, treatment access (e.g. infusion), and reimbursement, as permitted in the given geography.

Qualifications

• Professional certification (as mandated by geography)
• Bachelor’s, Master degree preferred must have in the sciences
• Local territory language knowledge a must; proficiency in English desirable/good knowledge of English is required)
• 3-5 years of pharmaceutical/health care sales experience, preferably in specialty sales/ innovative Rx products/Neurology /Rare disease
• Proven and sustained track record of reaching and exceeding sales goals
• Good IT skills
• Driving license
• work independently while collaborating proactively with both cross-functional partners and other colleagues in the assigned territory;
• must proactively address emerging problems by working remotely to collaborate with internal partners and colleagues;
• ability to create and implement individual Omnichannel customer plans / customer journeys (emails webinars, F2F events)
• requires a command of highly scientific and technical subject matter
• Analytical ability
• Professional presence
• Self-confidence
• Thrives on autonomy and independence
• Very good communication skills
• Planful and organized
• Ability to deal with ambiguity
• Drive and desire for success, proactive
• High ethical standards and compliance with the Biogen Code of Business Conduct
• Asks actively for feedback to improve own performance and grows him-/herself and other team members

Additional Information

Why Biogen?

Our mission to find therapies for neurological and rare diseases is a unique focus within our industry and this shared purpose is what connects us as a team. We work together to overcome obstacles and to follow the science. We are resilient as we strive to make an impact on our patients’ lives and on changing the course of medicine. Together, we pioneer. Together, we thrive.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts