Digital Content Strategist

Hungary only

Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people’s varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche, where every voice matters.

The Position

A healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love.

That’s what makes us Roche.

The Global Digital Hub has newly been established within Roche Services & Solutions Center. Our main purpose is to strengthen the digital capabilities of Roche globally by supporting central initiatives with Social Media Management, Brand Support, Digital Publishing Services, Marketing Automation, Copywriting and Creative Design.

Your Opportunity:

As a Digital Content Strategist you will work to ensure fulfillment of the Global Digital Hub long term outcomes and strategy as well as excellent delivery of priorities related to content. You are responsible for supporting Roche disease area teams in translating their brand strategy into content. In addition, you work with relevant stakeholders to ensure the effective deployment of resources and tools to support and ensure that all content related activities are conducted efficiently, cost-effectively, and in accordance with the business needs. As a Digital Content Strategist you are an accomplished expert, with a deep knowledge of digital content and demonstrated success executing content strategies and providing high quality enablement of customer engagement. This position has a global scope and you will be focusing on:

Collaborating closely with disease area teams to understand their business strategy and ensure it is pulled through the full content supply chain in line with the Content Strategy process
Guiding the development of customer engagement goals, the clear articulation of the problem we are trying to solve, and customer-centric content planning and execution that would help solve it
Working hand-in-hand with Global Omnichannel Strategy Leads, insights leads, data analytics experts and others to ensure content strategy fits into an end-to-end omnichannel plan that is connected to all the right resources
Conducting an audit of existing content to identify needs and gaps, and identify opportunities to repurpose existing content via new channels and formats
Acting as a catalyst of cross-functional integration (e.g. commercial, medical, corporate comms, etc.) and global-affiliate co-creation in the development of content strategy and tactical plans
Educating disease area teams on the value of content strategy and compelling customer-centric content with best-practice examples.

Who you are:

You have a Bsc/Msc degree (preferably in life sciences/healthcare) and 3–5 years of digital marketing experience, especially creating and editing content (from a creative agency or healthcare/life sciences industry).
You have acumen of how to develop digital content that resonates with different customer types within specific channels (e.g. email, paid media, congresses) and have excellent interpersonal skills to implement the new content.
You have the ability to quickly gain a working knowledge of a disease area, the competitive landscape, key messaging and the marketing challenges for a given brand/molecule.
You have strong strategic collaboration skills and you are able to facilitate alignment among cross-functional and global/local teams.
You have strong communication skills in English (written and spoken) with an outstanding customer service, interpersonal and presentation skills.

In exchange we provide you with:

Development opportunities: Roche is rich in learning resources. We provide constant development opportunities, free language courses & trainings, the possibility of international assignments, internal position changes and the chance to shape your own career.
Excellent benefits & flexibility: competitive salary and cafeteria package, annual bonus, Private Medical Services, Employee Assistance Program, All You Can Move Sportpass, coaching / mentoring opportunity, buddy program, team buildings, holiday party. We also ensure flexibility, to help you find your balance: home office is a common practice, and its conditions can be tailored for employees according to needs (1 office day/week on average, and we provide fully remote working conditions within Hungary). We create the opportunity for freedom in working, where your corporate and private life coexist in harmony.
A global diverse community, where we learn from each other. At Roche, we cooperate, debate, make decisions, celebrate successes and have fun as a team. Our leadership is very focused on people, creating a strong, inclusive culture, so you always have the chance to share your opinion.

Explore what the Global Digital Hub is about.

Discoverthe Roche Services & Solutions Center and how we work together as a truly global team!

#GlobalDigitalHub# #RSS#

Please read the Data Privacy Notice for further information about how we handle your personal data related to the recruitment process: https://go.roche.com/budapest-data-privacy-notice-candidate

Who we are

At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

The Roche Services & Solutions as well as People Support Solutions organisations located in Budapest provide end-to-end business solutions for Finance, Procurement, IT, Communications, People & Culture (Human Resources) and beyond to our Roche colleagues across the EMEA region. Today Roche employs altogether around 2000 employees in Hungary.