Campaign Manager - Argentina

Responsibilities

• Drive brand, comms and product campaigns;
• Create campaigns through the eye of the local consumer and consider Social Media, Paid, SEO and Engagement aspects to it;
• Act as the bridge between user-acquisition campaigns and brand marketing. Champion brand and user-focused narrative in all areas to drive user growth and adoption;
• Drive new campaign ideas to increase conversion and product adoption;
• Maintain a campaigns calendarization, planning and clear campaign reporting, including local and global campaigns;
• Copywriting and proof-reading campaign related communications;
• Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance;
• Innovate and implement test-and-learn strategies along with delivering results;
• Support paid acquisition campaigns, referral campaigns and co-marketing campaigns;
• Support the local event team with event execution and communication, such as communication in social channels.

Requirements

• Native or fluent English is a MUST;
• Experience working with integrated marketing campaigns;
• Project management skills;
• Understanding of the crypto market in general;
• Experience or strong interest in copywriting;
• Good understanding of branding, performance marketing and analytics;
• Experience in Social Media, Community management and influencer marketing is a plus;
• Hands-on approach;
• Demonstrates a clear and concise style of communication, with a creative/fun spin when relevant;
• Has worked in international teams and has experience managing projects with numerous stakeholders;
• 3+ years of experience in digital marketing roles;
• Strong sense of responsibility and resistance to stress;
• Self-motivated and results-oriented;
• Remote and startup experience is a plus.