CRM Manager

The Opportunity

We’re the creator of BetterSleep: the app that has helped more than 65 million people sleep and feel better across the globe. We have a sleep tracker, relaxing sounds, guided meditations and sleep stories, all available in over 6 different languages! We set out on a mission to help people change their lives with a better night's sleep.

Who are we and why join us?

• We are taking sleep to the next level. We combine great content, technology, and data-driven product development to constantly learn, iterate, and improve.
• We are relentless in our pursuit of better, always questioning the status quo and discovering new ways to get things done and serve our users;
• Our team is agile and nimble, allowing you to have a huge impact and carve your own path from day one.
• We invest in our team’s well-being and professional development because we know that business and individual growth go hand-in-hand. You will move fast, remain flexible, and be challenged every day. Join us!

What are we looking for?

BetterSleep is looking for a CRM Growth Manager to define, implement and execute CRM strategies to get the maximum impact on revenues and retention. This individual will be in charge of creating personalized and effective communication strategies with our users to make their user journey and sleep exceptional. CRM influences multiple KPIs, and you need to be highly dedicated to them.

The ideal candidate will be excited about finding innovative ideas, testing repeatedly, and measuring results using the different CRM and analytics tools to move the needle. This role is about growth and optimization therefore it sits within marketing + product, so you must be self-driven and work efficiently with teams that have different goals and objectives.

Responsibilities

• Create and execute the CRM vision through multiple channels (email, push, in-app messages, sms, etc.);
• Working closely with the product team to optimize the user journey and user experience using personalized and engaging communications to improve user retention, activation and conversion;
• Collaborate with the paid media team on user acquisition and retention campaigns;
• Implements segmentation strategies in order to optimize and increase the efficiency of our communications;
• Develops tailored programs for each audience group;
• Perform A \ B tests all the time to find the best solutions and constantly maximize and improve the performance of BetterSleep;
• Collaborate with the design, brand management and editorial team to develop a content strategy that encourages sales and brand engagement depending on the different audience groups identified;
• Keeps up to date with new CRM trends, best practices and with the competition;
• Collaborates with the IT team on data integration workflow, export, as well as new data integration.

Requirements

• Passionate about Growth Marketing;
• Bachelor degree in marketing or relevant field;
• 5+ years of related work experience coupled with mobile app experience in high growth startup;
• Passionate about marketing and user journey, skilled with data, intuition and deep empathy;
• Excellent communication (oral and written), collaborative, attention to detail, time management and organizational skills;
• Expert familiarity with CRM platforms or ability to learn quickly (e.g. iterable, mixpanel, etc);
• Knowledge of HTML and CSS is a strong asset.

Benefits

• Competitive salary & compensation;
• 401k benefits with employer matching contribution;
• Excellent health, dental, and vision coverage;
• Ridiculous perks program;
• Office in the heart of downtown Mountain View, a three-minute walk from Caltrain;
• Commuter & lunch benefits, FSA accounts, and Employee Stock Purchase Programs;
• Free access to Tele-health & BetterHelp services;
• Any piece of hardware or software that will make you happy and productive;
• Awesome people to work with;
• Nothing to slow you down;
• Helping people live a better life, every day.

The base salary range for this position is $100,000-$135,000. In addition to the base salary, this position is eligible for a performance bonus, and extensive benefits. Total compensation is based on several factors – including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable to all full-time positions.

At BetterSleep we thrive on difference and individuality, and as part of the Teladoc Health family, we are proud to be an Equal Opportunity Employer. We never have and never will discriminate against any job candidate or employee due to age, race, ethnicity, religion, sex, color, national origin, gender, gender identity, sexual orientation, medical condition, marital status, parental status, disability, or Veteran status.