Digital PR Specialist

We are…

A leading digital sports media group with a large global presence. Our Better Collective brands, including Action Network, Playmaker, Rotogrinders, HLTV, and The Nation Network, attract over 400 million monthly visits. At Better Collective, we believe in the power of sports to unite and inspire people. With our innovative approach and fan-first mentality, we're redefining how sports content is consumed and shared.

Like all winning teams, we value respect, creativity, and fun. We operate in a dynamic environment where collaboration drives ideation and where you will help shape the ever-growing sports media landscape as we know it. Here at Better Collective, we provide an opportunity for your voice to be heard and create a space where you can have fun in the process. We’re not just about work, rather we look to build a community that celebrates victories, learns from hardships, and grows as one. Whether a sports fan or just curious, Better Collective is the place where your talent can shine while you make a real impact along the way.

Join us and become part of an exciting journey!

You Are…

Ready to join a team dedicated to elevating Better Collective’s brand presence across its digital properties. You will be responsible for ideating, creating, implementing, and reporting on digital public relations campaigns aimed at acquiring high-value backlinks to Better Collective websites.

You will…

• Ideate and create PR campaigns to enhance brand awareness and generate high-quality backlinks across Better Collective North America brands: Action Network, RotoGrinders, Sports Handle, Scores + Odds, VegasInsider, Canada Sports Betting.
• Provide regular topic recommendations for new digital PR campaigns based on industry and competitive research.
• Write engaging and entertaining content to be pitched to third parties for link building purposes.
• Use tools such as Muck Rack to build an outreach contact list of journalists, media sites, bloggers, and other relevant parties to secure campaign pitch opportunities.
• Track and report on individual PR campaigns to demonstrate their effectiveness in acquiring backlinks to BC sites.
• Collaborate with SEO, content, and design teams to ensure quality deliverables.
• Stay “in-tune” with the sports world to identify and capitalize on breaking news and trends to keep BC ahead of the competition.
• Support the Public Relations Outreach Manager as needed.

Requirements

You have…

• A Bachelor’s Degree in Marketing, Communications, Business, or a related field.
• Previous experience in Digital PR is preferred but not required.
• A strong passion for sports and digital public relations & communications.
• A data-driven mindset to utilize trends and campaign results to inform future decisions.
• Strong written and verbal communication skills.
• The ability to work across multiple teams and digital brands.
• Familiarity with industry tools such as Ahrefs, SEMRush, PitchBox, Muck Rack, Majestic, and others is a plus.
• A basic understanding of SEO and Content Marketing best practices.
• Passion for staying up-to-date on trends and relevant stories across the sports world.
• Self-motivation, strong organizational skills, and flexibility to be effective in a fast-paced, ever-changing environment of digital marketing and SEO.
• Native or highly proficient English language skills.

What We Offer...

• Generous benefits package and unlimited PTO.
• Annual bonus.
• Pet insurance.
• Paid parental leave.
• 401K match.
• Tons of growth opportunities.
• A fun and supportive team always ready for new adventures.

We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and backgrounds leads to a better environment for our employees and a better product for our users and the community.