We're Badger Maps, and we build routing and mapping software specifically designed for field sales teams. Our app helps outside salespeople plan their routes, manage their territories, and turn their sales data into an action plan for success. Founded in 2012 by Steve Benson after his experience at Google, we've grown to serve thousands of field sales professionals who need to optimize their daily operations.
What we do is pretty straightforward: we combine Google Maps with your CRM data to give field reps a mobile-first tool that actually works the way they work. Our users drive 20% less, fit 2 more meetings into each day, and collect 50% more data from the field. We integrate with the CRMs teams already use - Salesforce, HubSpot, Microsoft Dynamics, Zoho, and more - so everything stays in sync without extra busywork. Whether you're an individual rep planning your day or a manager overseeing a whole team's territory, we've built features that make field sales more efficient and less painful.