Badge

Badge is a mobile wallet platform built for scale, enabling enterprise brands to create, deploy, and measure customer experiences in Apple and Google Wallet. The company provides a unified entry point to create, manage, and update digital passes across Apple, Google, and Samsung Wallets using no-code UI, APIs, and SDKs.

More people now use Apple and Google Wallet than TikTok or Instagram, and Badge is positioned as the operating platform that helps businesses capitalize on this shift in consumer behavior. The platform enables brands to issue loyalty cards, gift cards, membership cards, event tickets, and more, with capabilities for real-time updates, location-based notifications, push messaging, and seamless integration with existing CRM, CDP, POS, and mobile app systems.

Badge has raised $17.1 million from leading fintech investors including QED and Infinity to accelerate adoption across industries. The company serves top-tier brands including Shift4, Carrefour, Hoka, Yale University, and Stripe. Their platform consists of a no-code interface for marketers, flexible APIs for developers, and an embeddable SDK for platform partners seeking white-label solutions.