Autocar, LLC

At the heart of Autocar's identity is a profound legacy as America's oldest motor vehicle brand, a history that began in 1897 with the creation of 'Autocar No. 1' by founder Louis Semple Clarke. This pioneering spirit led to the production of the first commercial motor truck in the United States in 1899, setting the stage for a future dedicated to severe-duty vocational vehicles. The company's culture is deeply rooted in a commitment to building 'purpose-built' tools, not just trucks. This philosophy, encapsulated in their 'Always Up' promise, signifies a relentless dedication to customer success and vehicle uptime. It's a culture that thrives on direct collaboration with customers, understanding their specific vocational needs, and custom-engineering solutions from the ground up. This customer-centric approach means every truck is a unique product of meticulous design, intended to be more productive, reliable, and cost-effective for its specific application.

The team at Autocar operates on a set of core principles: integrity, honesty, and a proactive, results-driven mindset. They foster an environment where innovation is not just encouraged but is a fundamental part of their process, from engineering to manufacturing. This is evident in their 'Power of One' integration system, a collaborative effort with body companies to ensure seamless assembly and superior performance, eliminating the need for aftermarket modifications. This dedication extends to their workforce, who are seen as integral to upholding the brand's reputation for quality and durability. Autocar's mission is not merely to sell trucks but to provide a comprehensive support system, including 24/7 direct factory access to expert technicians. This holistic approach, combining historical pride with a forward-thinking, customer-focused culture, ensures that every Autocar truck is more than a vehicle; it's a testament to a legacy of American manufacturing and a partner in the demanding work of its operators.