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Email Marketing Associate
We are looking for an Email Marketing Associate to join our Email Experience Team within our Marketing division. In this role, the Email Marketing Associate will play a large role in email a/b testing, strategizing, as well as data analysis through cross departmental collaboration.
This dynamic and results-driven individual will be responsible for driving our email A/B testing engine, identifying opportunities to enhance our email marketing performance, and influencing our reporting capabilities and strategic roadmap. The Email Marketing Associate will also oversee projects from inception to completion, define project scope, milestones, and deliverables and monitor progress and adjust strategies as needed. This individual should be data-driven, eager to learn, and passionate about optimizing email campaigns to achieve measurable results.
The Team: The Email Experience team optimizes outbound promotional emails and email nurture strategies in order to influence core KPIs and pipeline funnel movement.
Job Responsibilities
A/B Testing Management: Lead the development and execution of A/B tests for email campaigns, analyzing results to determine the most effective strategies for engagement and conversion.
Data Analysis: Dive deep into email performance metrics, customer behavior, and market trends to identify actionable insights that can drive improvements in our email marketing efforts.
Opportunity Identification: Continuously seek out opportunities to enhance email performance, including segmentation strategies, content optimization, and timing adjustments.
Cross-departmental collaboration and communication: Collaborate with cross-functional teams to understand each team’s unique goals and audience nuance and find creative solutions and tests to improve performance, while also communicating appropriately on the subsequent outcomes of their activations
Reporting Influence: Use your deep channel knowledge and expertise to influence reporting capabilities, ensuring that key metrics are tracked and communicated effectively to stakeholders.
Roadmap Development: Contribute to the strategic roadmap for email marketing initiatives, prioritizing projects based on data insights and business objectives.
Collaboration: Work closely with creative, content, and analytics teams to develop compelling email content and ensure alignment with overall marketing strategies.
Continuous Learning: Stay updated on industry trends, best practices, and emerging technologies in email marketing to bring innovative ideas to the team
Typical Qualifications
Bachelor’s degree in business, marketing, or related field required.
3+ years of experience in email marketing, with a focus on A/B testing and data analysis.
Strong analytical skills with the ability to interpret data and translate findings into actionable strategies.
Proficiency in email marketing platforms and analytics tools.
Excellent communication and collaboration skills.
A proactive and curious mindset, with a hunger to learn and grow in the field of email marketing.
Experience with CDP, Salesforce, SFMC, Figma, Monday.com is a plus!
About athenahealth
Here’s ourvision: To create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
What’s unique about our locations?
From an historic, 19thcentury arsenal to a converted, landmark power plant,allofathenahealth’s offices were carefully chosen to represent our innovative spirit and promote the most positive and productive work environment for our teams. Our10offices across the United States and India —plus numerous remote employees —all work to modernize the healthcare experience, together.
Our company culture might be our best feature.
We don't take ourselves too seriously. But our work? That’s another story.athenahealth develops andimplements products and services that support US healthcare: It’sour chance to create healthier futures for ourselves, for our family and friends, for everyone.
Our vibrant and talented employees — orathenistas, as we call ourselves — spark the innovation and passion needed to accomplishour goal. We continue to expand our workforce with amazing people who bring diverse backgrounds, experiences, and perspectives at every level, and foster an environment where every athenista feels comfortable bringing theirbestselves to work.
Our size makes a difference, too: We are small enoughthatyourindividual contributionswill stand out— butlarge enoughto grow your career with ourresources and established business stability.
Giving back is integral to our culture. OurathenaGivesplatform strives tosupport food security, expand access to high-quality healthcare for all, and support STEM education to develop providers and technologists who will provide access to high-quality healthcare for all in the future. As part of the evolution of athenahealth’sCorporate Social Responsibility(CSR)program, we’ve selected nonprofit partners that align with our purpose and let us foster long-term partnerships for charitable giving, employee volunteerism, insight sharing, collaboration, and cross-team engagement.
What can we do for you?
Along with health and financial benefits,athenistasenjoy perks specific to eachlocation, including commuter support, employee assistance programs, tuition assistance,employeeresource groups, and collaborative workspaces — some offices even welcome dogs.
In addition to our traditional benefits and perks, we sponsor events throughout the year, includingbook clubs, external speakers, and hackathons. And weprovideathenistaswithacompany culturebased onlearning,the support of anengaged team,andan inclusive environment where all employees are valued.
We alsoencourage a better work-life balance forathenistaswith our flexibility. Whilewe know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.
athenahealth is committed to a policy of equal employment opportunity—that’s why we recruit and hire applicants without regard to race, color, religion, sex (including pregnancy), national origin, disability, age, sexual orientation, veteran status, genetic information, gender identity, gender expression, or any other factor prohibited by law. We’re happy to provide a reasonable accommodation, for those with a disability, to complete any part of the application process. If you are unable to access or use this online application process and need an alternative method for applying, please contact us at taoperations@athenahealth.com for assistance.
https://www.athenahealth.com/careers/equal-opportunity
