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Brand Marketing Manager
We are looking for an experienced Brand Manager to join our Brand & Performance Marketing team at athenahealth. In this role, the Brand Marketing Manager will act as a strong communicator who can work collaboratively in a fast-paced environment with diverse stakeholders across the business, including creative and agency teams, business unit leaders, Integrated Communications, Content Marketing, Performance Marketing, Portfolio Marketing and Product Strategy to deliver high-quality brand experiences at each stage of the customer journey. This individual will be proactive, relationship-oriented, influential, action-oriented, creative thinkers who can become an athenahealth brand champion both internally and externally and are laser-focused on driving measurable impact.
The Team: The Brand & Performance Marketing team encompasses brand strategy and experience, creative services, content marketing, paid media, website marketing and integrated campaigns. Our team is entrusted with devising, producing, introducing, and refining superior go-to-market strategies from brand building through demand generation. Our goal is to successfully position athenahealth as the most admired and considered company in our category.
Job Responsibilities
Drive brand awareness, favorability and consideration by communicating athenahealth’s value story to the right person at the right time. You will partner with Performance Marketing, Content, Creative and our agency partners to develop and manage campaigns and unique brand experiences/activations that demonstrate athenahealth’s brand positioning and the value athenahealth delivers to our customers and their patients.
Build deep relationships with cross-functional partners and embed our brand across the organization.
Support organizational brand requests to ensure athenistas (our employees) are equipped with the tools and resources to successfully live the brand.
Partner closely with content and creative teams to drive brand excellence through all brand experiences across the buyer’s journey
Manage and foster key agency relationships, ensuring projects are completed on time, on budget and drive anticipated impact.
Lead our efforts to measure, report out and act on brand health tracking and insights by conducting regular analysis of market trends, competitive intelligence, and leading our bi-annual brand health study to measure brand awareness, consideration and value perception.
Diligently manage the budget to maximize our team’s impact.
Typical Qualifications
Bachelor’s degree in marketing, Business Administration, Communications, or similar experience
4+ years prior experience in B2B brand marketing or similar experience
Ability to thrive in an extremely fast-paced, dynamic work environment
Ability to balance and manage high-priority, high-visibility projects
A proactive self-starter
Strong attention to detail
Strong written, verbal, and PowerPoint design communication skills
Strong storytelling and PowerPoint design skills
Creative and visual experience including creative brief writing, content creation and messaging
Experience in campaign planning and project management
Knowledge of branding best practices, including experience in developing and managing brand guidelines, executing against brand strategy, and developing and launching brand campaigns
Agency experience preferred
About athenahealth
Here’s ourvision: To create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
What’s unique about our locations?
From an historic, 19thcentury arsenal to a converted, landmark power plant,allofathenahealth’s offices were carefully chosen to represent our innovative spirit and promote the most positive and productive work environment for our teams. Our10offices across the United States and India —plus numerous remote employees —all work to modernize the healthcare experience, together.
Our company culture might be our best feature.
We don't take ourselves too seriously. But our work? That’s another story.athenahealth develops andimplements products and services that support US healthcare: It’sour chance to create healthier futures for ourselves, for our family and friends, for everyone.
Our vibrant and talented employees — orathenistas, as we call ourselves — spark the innovation and passion needed to accomplishour goal. We continue to expand our workforce with amazing people who bring diverse backgrounds, experiences, and perspectives at every level, and foster an environment where every athenista feels comfortable bringing theirbestselves to work.
Our size makes a difference, too: We are small enoughthatyourindividual contributionswill stand out— butlarge enoughto grow your career with ourresources and established business stability.
Giving back is integral to our culture. OurathenaGivesplatform strives tosupport food security, expand access to high-quality healthcare for all, and support STEM education to develop providers and technologists who will provide access to high-quality healthcare for all in the future. As part of the evolution of athenahealth’sCorporate Social Responsibility(CSR)program, we’ve selected nonprofit partners that align with our purpose and let us foster long-term partnerships for charitable giving, employee volunteerism, insight sharing, collaboration, and cross-team engagement.
What can we do for you?
Along with health and financial benefits,athenistasenjoy perks specific to eachlocation, including commuter support, employee assistance programs, tuition assistance,employeeresource groups, and collaborative workspaces — some offices even welcome dogs.
In addition to our traditional benefits and perks, we sponsor events throughout the year, includingbook clubs, external speakers, and hackathons. And weprovideathenistaswithacompany culturebased onlearning,the support of anengaged team,andan inclusive environment where all employees are valued.
We alsoencourage a better work-life balance forathenistaswith our flexibility. Whilewe know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.
athenahealth is committed to a policy of equal employment opportunity—that’s why we recruit and hire applicants without regard to race, color, religion, sex (including pregnancy), national origin, disability, age, sexual orientation, veteran status, genetic information, gender identity, gender expression, or any other factor prohibited by law. We’re happy to provide a reasonable accommodation, for those with a disability, to complete any part of the application process. If you are unable to access or use this online application process and need an alternative method for applying, please contact us at taoperations@athenahealth.com for assistance.
https://www.athenahealth.com/careers/equal-opportunity
