Digital Operations Consultant

The Digital Operations Consultant is a senior contributor to our field consulting team acting as a subject matter expert in Marketing and Dealer Operations with a deep understanding of the navigation and application of widely used third party tools used to measure the current performance of a dealer’s marketing and sales strategy. The Digital Operations Consultant will utilize these tools to audit an assigned dealer’s performance in the following areas.

Website

SEO

Advertising

BDC Strategy and Structure

Email lead and Inbound Phone call Handling

Vendor Partner Optimization

Digital Performance Measurement

Providing a resource with such an extensive background allows INFINITI to leverage this resource for the following objectives:

• Manage the daily activity required to keep dealers in your regional portfolio improving in their digital operations, with activities to include, but not limited to:
  • Completing all daily, weekly, monthly & quarterly DOC activities to ensure the satisfactory attainment of all clients ' and internally agreed upon goals and objectives.
  • Partner with your Program Manager to help manage the client regional relationship and provide regular updates to all INFINITI counterparts. Focusing on the RVP, RSM, AGMs & DOM relationships.
  • Regularly attend regional group meetings to provide strategic and tactical updates and feedback about your current & future DHA events to the DMC team in your region with your Program Manager.
  • Participation & attendance of all DOC/INFINITI client update meetings.
  • Tracking and communication of all Digital Health Assessment (DHA) events to INFINITI regional counterparts and your LEAD DOC, PM, and Director of Field Consulting.
  • Participating as a thought leader & contributor during all National Training Meetings, including topic planning & content creation at these events.
  • Provide thought leadership & feedback on updated trends observed during your field meetings to the Lead DOC to help with DHA program updates & enhancements.
  • Provide content creation & thought leadership for Nissan Knowledge Center curriculum as assigned by the Learning & Development Manager.
  • Engage with strategic dealers in the network to do a deep dive analysis of their digital marketing and sales operations complete with a personalized Action Plan designed to improve the efficacy of their Digital Marketing spend and Sales Operations. Items addressed but not limited to include the following:
    • Website load time analysis
    • SEO
    • Digital Advertising
      • Google Analytics
      • Campaign analysis
    • BDC Structure
      • Sales operations structure
      • Resource review
      • Org structure
      • Reporting and accountability
      • Lead Source Analysis
    • Lead Handling
      • Email Mystery Shop
      • Response analysis
      • Phone call mystery shop
    • Vendor Partner Optimization
      • Collaborating with third-party providers to set Digital Strategy and determine goals and objectives
      • Utilizing data and analytics to make business decisions and hold partners accountable for performance.
    • Performance Measurement

By executing on the above-mentioned components of what is now being referred to as a Digital Health Assessment, the current Digital Operations Consultant role moves from one that previously had defended the client’s national website strategy and has now become more specific to the dealers’ business.

Ultimately, this role will impact the knowledge level of the client’s field team, but it is much more dealer-centric with the goal of improving overall dealer performance related to Digital marketing and sales operations. As we assist dealers in improving the quality and in some cases the quantity of their Digital spend and add accountability and insights to their lead management, the overall outcome will be more efficient marketing, a lower cost/sale, and improved sales results.

Experience, Skills, & Academic:

A highly effective person in this role will possess:

• 10+ year history in the automotive industry with at least 5+ years of retail automotive experience in a management role.
• Well-developed people-management skills, including clear communication ability, mentorship capabilities, and strong organizational and project management skills.
• Extensive knowledge of automotive dealership business processes, including sales, fixed operations, and business development processes, as well as extensive digital marketing and Google Analytics knowledge.
• Previous consulting experiences in an automotive environment, as well as large group presentation and facilitation abilities, are essential to success in this role.
• The role requires strong relationship building and the ability to adapt to multiple types of personalities within a consulting team and dealership.
• Effective communication abilities are essential as this position often facilitates large groups (up to 500) of dealers.

Physical Requirements & Work Environment

• Air, train, automobile travel, valid passport, drivers License
• Ability to drive 14+ hours per week in daylight/dark
• Ability to spend average of 4 days per week in field (Including overnights - 3 or more overnights per week dependent on Region & OEM/ initiatives)
• Ability to deliver webinars to a national audience ranging from 8am EST to 5 pm PST