Almedia

What began as a venture by a 17-year-old founder, Moritz Holländer, during the initial stages of the COVID-19 pandemic in 2020 has rapidly evolved into one of Europe's fastest-growing companies. Almedia's journey started not in a boardroom, but from the entrepreneurial spirit of its young founder who, while still in school, identified a burgeoning opportunity in the digital landscape. Initially bootstrapped with a modest loan, the company's trajectory has been nothing short of meteoric, a testament to its innovative approach in a competitive ad-tech industry. The early days were focused on a B2C model, providing gamers with a platform to earn in-game items and skins for popular titles like Counter-Strike and Fortnite. This platform would soon rebrand and evolve into the company's flagship product, Freecash.com, expanding its offerings to a wider range of games and rewards.

The pivotal moment in Almedia's narrative arrived in 2023 when the company strategically shifted its focus from a purely user-centric model to a B2B powerhouse. This transition marked a significant 'game changer', as the company began to concentrate on serving the needs of businesses, helping them acquire high-quality users through a rewarded user acquisition model. This data-driven approach, centered around a community of millions of users, has reshaped how brands and app developers connect with their target audiences. Headquartered in the vibrant tech hub of Berlin, Almedia has cultivated a dynamic and international team. The company's remarkable growth, achieved without any external funding, was recognized by the Financial Times in their FT1000 list, ranking Almedia as the third fastest-growing company in Europe and the number one in the advertising sector. This journey from a solo venture to a major player in the ad-tech world underscores Almedia's commitment to innovation, excellence, and its core mission of engineering the future of user acquisition.