Moloco

The journey of Moloco began in 2013, sparked by a crucial realization by its co-founder, Ikkjin Ahn. With a background in software and monetization at tech giants like YouTube and Google, Ahn witnessed firsthand the power of machine learning in driving ad revenue. During his time at YouTube, he was instrumental in developing a video profitability prediction system. Later, at Google, a conversation with an engineer revealed a startling fact: 90% of the apps in the Google Play Store were not generating any income. This became Ahn's second 'aha' moment, the catalyst for Moloco's creation. The core idea was to democratize the sophisticated machine learning technology that was, until then, largely confined to the tech behemoths, and make it accessible to businesses of all sizes to fuel their growth.

From its inception, Moloco has been on a mission to empower businesses to thrive by transforming their data into superior ad performance. The company started with a small seed round in 2014 and launched its Demand-Side Platform (DSP) business in 2015. The path was not without its challenges; it took over five years to build and refine their machine learning engine for performance marketers. However, this dedication paid off. Today, Moloco stands as a leader in operational machine learning, offering a suite of products that help app publishers, e-commerce marketplaces, and streaming services unlock the value of their first-party data. Their platform processes a staggering number of bid requests daily, leveraging deep neural network models to deliver highly relevant ads and optimize campaign performance. Headquartered in Silicon Valley, Moloco has expanded its reach globally with offices across the US, Europe, and Asia, a testament to its rapid growth and the universal need for its innovative solutions in the digital economy.