United States onlyWith respect to patient communications, collateral development will include direct mail, text messaging, email, interactive voice recordings, phone outreach. This role will have a special focus on pushing the business to adopt better content creation practices, staying up to date with patient engagement trends, leading frequent testing and analysis of new content formats and distribution channels, and championing communications best practices. This role will establish and enforce accountability to ensure the team meets deliverables for quality standards, and create and maintain a framework for content success, including setting clear goals, metrics, and processes for continuous improvement.
With respect to practice communications, collateral development will be focused on creating, updating and curating compelling and engaging content including (but not limited to) market-facing collateral, pitch decks and presentations, website copy, and other assets. This role will help us elevate future materials with strong messaging and impactful calls to action.
This role will partner with teams across our business enterprise to ensure that our collateral and supporting materials are fully aligned with strategic messaging, goals and objectives in support of Aledade’s continued performance and growth.
Primary Duties:
- Work closely with senior leaders, internal and external teams to develop positioning and messaging that resonates with target users and personas.
- Across both patient and practice communications, create effective communications strategies that articulate our offerings clearly and consistently.
- Produce high-quality patient communication including direct mail, text messages, email messages, digital content, interactive voice recordings, phone scripts, white papers, blogs, press releases, case studies, presentations, survey reports and web copy.
- Write compelling content and collateral that describes the product’s ability to meet client needs, solve market problems and/or fulfill aspirations.
- Coordinate with internal teams, including marketing, communications, practice engagement and others on communication standards, tools and resources for application company wide.
- Manage content-related projects and budgets, ensuring strategic resource allocation and maximum impact.
- As needed, manage creative resources including designers, writers, and vendors/agencies to create and review content & ensure consistent messaging.
Minimum Qualifications:
- Bachelor’s degree in marketing, communications, journalism, analytics, Strategy or a relevant field of work or an equivalent combination of education and practical experience.
- 5 + years progressive work-related experience in marketing, strategy and/or healthcare, with demonstrated proficiency in multiple disciplines/processes related to the position
- Supervisory experience managing people and deliverables
Preferred Qualifications:
- Familiarity with industry trends in value based care, Medicare Advantage, CMS, ACA, and MSSP.
- Experience in field or regional team of large organization, preferably in a communications or customer service role
- Ability to effectively communicate with all levels of management and functions within the organization
- Strong analytical, problem-solving and strategic thinking skills
- Strong initiative and ability to work well in ambiguous situations
- Ability to effectively communicate with all levels of management and functions within the organization
- Calm under pressure, extremely organized, pro-active with strong interpersonal skills
- Demonstrated Crisis Communication/Issues Management experience
- Experience writing press releases, social and other media content
What Does This Mean for You?At Aledade, you will be part of a creative culture that is driven by a passion for tackling complex issues with respect, open-mindedness and a desire to learn. You will collaborate with team members who bring a wide range of experiences, interests, backgrounds, beliefs and achievements to their work - and who are all united by a shared passion for public health and a commitment to the Aledade mission.
In addition to time off to support work-life balance and enjoyment, we offer the following comprehensive benefits package designed for the overall well-being of our team members:Flexible work schedules and the ability to work remotely are available for many rolesHealth, dental and vision insurance paid up to 80% for employees, dependents, and domestic partners Robust time off plan 21 days of PTO in your first year 2 Paid Volunteer Days & 11 paid holidays12 weeks paid Parental Leave for all new parents6 weeks paid sabbatical after 6 years of serviceEducational Assistant Program & Clinical Employee Reimbursement Program401(K) with up to 4% matchStock optionsAnd much more!
At Aledade, we don’t just accept differences, we celebrate them! We strive to attract, develop, and retain highly qualified individuals representing the diverse communities where we live and work. Aledade is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and decisions at Aledade are based on merit, qualifications, performance, and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, or sexual orientation.
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