Ajax SystemsAS

Sales Director - Residential fire

Ajax Systems is a leading manufacturer of smart security systems, transforming property protection through innovation and advanced technology.

Ajax Systems

Employee count: 1001-5000

United Kingdom only
Ajax Systems is an international technological company and Europe's largest security system manufacturer. In addition, the company offers solutions for video surveillance, smart homes, fire detection, and flood prevention. The product portfolio includes 180 wireless and wired devices for security and automation. Today, Ajax protects over 3.5 million users in 187 countries worldwide. The company employs 4,100 specialists.
We develop local teams because we understand local experts best comprehend market specifics. The company has sales representatives worldwide, including Italy, Spain, Germany, France, the United Kingdom, the USA, Australia, South Africa and other regions. The Global Business Development team is like-minded people who share the ambitious goals of Ajax Systems.
The best software combined with powerful hardware has forever changed the perception of security systems for users and industry professionals. Being recognized at the biggest specialized exhibitions such as IFSEC, Expoprotection and Intersec, as well as winning prestigious awards from industry-leading media like PSI magazine and GIT SECURITY, today Ajax is one of the most awarded security systems in Europe.
Ajax Systems' production includes three factories, two of which are located in Ukraine and one in Turkey. At the same time, the company's certification according to the ISO 14001 standard ensures a minimal impact of production on the environment. The selection of components for Ajax device manufacturing is determined by the presence of manufacturer declarations confirming compliance with RoHS requirements.
The company emerged against the backdrop of revolution and war. That's why resilience is the cornerstone of the brand's DNA, and the fight against evil by creating the best security and automation devices is Ajax's unwavering mission.
Ajax Systems is a Ukrainian success story, a place of incredible strength and energy.

Key Responsibilities:

  • Design and execute a comprehensive strategy for the fire alarm product line across the EMEA region, focusing on the UK market.
  • Collaborate with the product management team to analyze market trends, customer needs, and competitive dynamics, ensuring market penetration and growth.
  • Identify and establish partnerships with the most suitable fire alarm and life safety product distribution channels.
  • Ensure products are positioned effectively to maximize reach and revenue.
  • Build and nurture relationships with key accounts, including distributors, resellers, and enterprise customers.
  • Strategize, plan, and deliver compelling presentations to engage business partners and stakeholders.
  • Proactively seek out new business opportunities and coordinate meetings with potential partners to fuel business development.
  • Lead negotiations and close deals to secure major contracts and partnerships.
  • Regularly visit local authorities, housing associations, electrical contractors, architects, new build developers, ME contractors, fire and rescue services, and distributors to promote Ajax products.
  • Recruit, mentor, and manage a high-performing sales team dedicated to the fire alarm market.
  • Establish KPIs, monitor performance, and foster a results-driven culture.

What we are looking for in you:

  • Proven track record in sales leadership roles within the domestic fire and life safety industry.
  • Passion and enthusiasm for everything you do; the ability to work autonomously, be self-driven, and take pride in your work.
  • Expertise in developing and executing go-to-market strategies in complex markets.
  • Exceptional ability to build and maintain relationships with key accounts and stakeholders.
  • Strong leadership and team-building skills with experience managing multicultural teams across EMEA.
  • Analytical mindset with a strategic approach to sales and market positioning.
  • Excellent face-to-face and online communication and presentation skills.
  • Willingness to travel extensively across the EMEA region.
  • Understanding of local regulations: BS 5839 part 6 and BS 5839 part 1 would be a benefit.

What We Offer:

  • An opportunity to work in one of the most recognized and innovative security manufacturers.
  • An opportunity to take on new challenges, advance your career, and make a meaningful impact.
  • Opportunity to be part of a fast-paced and dynamic environment that encourages creativity, critical thinking, and the exploration of new ideas.
  • Competitive compensation that includes a base salary and performance-related commissions.
  • Car allowance and all business expenses covered by the company.

About the job

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Posted on

Job type

Full Time

Experience level

Director

Location requirements

Hiring timezones

United Kingdom +/- 0 hours

About Ajax Systems

Learn more about Ajax Systems and their company culture.

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Ajax Systems was founded in 2011 by Aleksandr Konotopskyi, with a mission to create a security solution that combines reliability and advanced technology. In just over a decade, Ajax has grown to become the largest manufacturer of security systems in Europe, a feat achieved by consistently innovating its product line and enhancing user experience. The company’s offerings include intrusion protection, fire and life safety, video surveillance, and automation systems integrated into a seamless platform. This integration ensures that users can monitor and control their security measures from anywhere, enhancing both safety and convenience.

Throughout its history, Ajax has faced numerous challenges, particularly during times of geopolitical unrest. However, these challenges have only driven the company to become more resilient and adaptive, establishing manufacturing capabilities in Ukraine and opening new facilities in safer locations to ensure production continuity. The company’s devices are noted for their robustness, state-of-the-art design, and user-friendly interfaces, and they are backed by a commitment to quality and security. With a strong presence in over 169 countries, Ajax protects millions of users worldwide, constantly striving to improve its offerings and meet the advancing demands of modern security.

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Ajax Systems

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Ajax Systems hiring Sales Director - Residential fire • Remote (Work from Home) | Himalayas