THIS POSITION IS NOT ELIGIBLE FOR ANY TYPE OF SPONSORSHIP
What You Will Do:
- Leads design & implementation of data & identity solutions for clients, across online and offline ecosystems.
- Understands client requirements & effectively translates requirements into Data, Identity and Media Tagging specifications.
- Leads all technical communication with the client and provides technical oversight across all phases of the implementation.
- Provides client consulting for proposed changes, process improvements, issues or research of client data inquiries.
- Leads discussion regarding web networking, specifically DNS and CNAMEs.
- Coordinates technical aspects of changes, issues and research in a self-directed manner.
- Lead Website Auditing considering data layer for creating the tag management solution design.
- Designs quality assurance procedures for on-going monitoring and operations of identity/tag-management solutions.
- Ensures a seamless transition from requirements through design, development, testing, & publishing of tags for data & identity solutions.
- Lead data integration activities for 3rd party Ad tech solutions (DMP, DSP, Ad Server, Fraud & Verification, OFA, Tag & Consent Management) as well as 1st party data sources & systems (websites, cross-device Identity, digital key ring, CRM, demand-gen dashboard, analytics etc.)
- Diagnoses and helps troubleshoot (Debug, test and QA) any data discrepancy or performance issues in collaboration with Platform owners.
What You Will Have(Basic Qualifications):
- A minimum of 5+ years digital marketing experience and/or IT roles managing e-commerce or digital marketing technology solutions
- A minimum of 5+ years with database marketing, direct marketing or interactive marketing environments
- A minimum of 5+ years of solution architect roles
- A minimum of 5+ years working in an external client-facing environment
- Dynamic, self-motivated, with an eagerness to learn about new technologies and a passion for digital and CRM marketing
- Understanding of overall marketing mix and how digital customer journeys fit into that mix
- Strong leadership and presentation skills
- Proven track record building rapport, developing influence within, and delivering results from external vendors
- Expertise in Ad-Server technologies (like Google Campaign Manager, FlashTalking, etc.), Tag Management solutions (like Tealium, etc.) and Analytics solutions like (Adobe Analytics, Google Analytics, etc.)
- Bachelor’s degree
- Proven track record of working with Online IT and CRM IT
- Positive, proactive and able to exercise sound judgment
- High degree of motivation, flexibility, and creativity
- Previous vendor/agency management experience
- Ability to influence others and execute in a collaborative and customer-centric manner
What Will Set You Apart:
- Consultative approach to web analytics/digital marketing tagging implementation, making recommendations to the client to deliver increased value of web analytics/digital marketing initiative
- Expertise with multiple analytic platforms (Adobe Analytics and Google)
- Experience with deployment and implementation via Tag Management systems (Tealium, etc.)
- Experience with Adserver integrations
- Mobile and Mobile/platform apps - iOS, Android, Blackberry and emerging web technologies
- Data Management - DMPs, Attribution, Segmentation
Supervisory Responsibilities:
This position does not have direct reports but may mentor less experienced associates in the role.
Primary Location City/State:
Homebased - Conway, ArkansasAdditional Locations (if applicable):
Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.
Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here.
Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementionedlocationsbut applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contactrecruit@acxiom.com.
