Senior Paid Media Manager

8x8 connects our customers and teams globally, empowering CX leaders with performance and insights to make smarter decisions, delight customers, and drive lasting business impact.

We are looking for a Senior Paid Media Manager to drive effective marketing campaigns and programs that generate leads and opportunities. You will lead the implementation of program and campaign strategies, plans, and tactics that result in the successful impact of corporate sales and marketing shared objectives.

Responsibilities
Develop and execute demand generation activities across various channels to drive new leads (e.g. ABM, email, digital marketing, content marketing, webinars, joint-marketing activities, etc.)
Strategise and drive nurturing campaigns for existing database of leads to increase overall pipeline
Own content and editorial calendar to support demand generation efforts
Own the marketing prospect database and improve the size and quality of marketable contacts
Develop demand generation marketing playbooks and automate systems that can be measured and scaled
Collaborate with product marketing, product managers and sales teams to develop and distribute marketing materials to drive awareness and interest
Manage marketing automation system and integration with CRM to ensure lead capture, lead actioning and lead flow to sales and attribute campaign success

Qualifications
8+ years of relevant experience as a B2B SaaS/CPaaS Demand Generation Marketer preferably in the cloud tech space
Proven experience in selling and promoting SaaS/CPaaS products with strong customer-centricity
Must love data, analytics, have a strong desire to move things and have a measurable impact

The compensation range reflects the Company’s good faith belief at the time of posting. 8x8 has different base pay ranges for different work locations within the United States, which allows us to pay employees competitively and consistently in different geographic markets. The range above reflects the potential base pay across the U.S. for this role; the applicable base pay range will depend on what ultimately is determined to be the candidate’s primary work location. Further, individual base pay depends on various factors, in addition to primary work location, such as complexity and responsibility of role, job duties/requirements, and relevant experience, knowledge, success, education and skills. Base pay ranges are reviewed and typically updated each year. Offers are made within the base pay range applicable at the time. Certain roles are eligible for additional rewards, including discretionary merit increases, bonus and/or stock. Certain roles have the opportunity to earn sales variable compensation incentives based on the terms of the plan and the employee’s role.

Salary Ranges:

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