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Zohdi Rizvi

@zohdirizvi

Senior Product & UX Designer pairing research rigor with systems thinking to build scalable fintech and enterprise experiences.

India

Message

What I'm looking for

I’m looking to lead end-to-end product and UX work in fintech or enterprise SaaS—pairing research with systems thinking, building scalable design systems, and using AI/LLM thoughtfully to improve reliability, adoption, and developer/customer experiences.

I’m a Senior Product & UX Designer with 10+ years designing regulated financial and enterprise products used by millions. I turn complexity into products that scale by pairing research rigor with systems thinking.

I’ve led UX across internal developer platforms, fintech MVPs, and large-scale business travel and banking experiences. At Intuit, I helped redesign metric experiences with reliability-focused work, cut MTTR by 30%, and built a Visual Metric Builder that drove 60% user adoption growth in 3 months.

Earlier, I redesigned core travel and trip-tracking flows for 1.5M+ Amazon employees, reducing booking time by 50%, and grew unique monthly travellers by 30% within 6 months. I also led design from zero to launch at a fintech startup, shaping account journeys, design systems, and product strategy that supported pre-seed funding.

I bring strong design leadership, stakeholder management, and design systems practice—having built and managed high-output remote design teams, established UX processes and UI guidelines adopted across digital banking, and delivered AI/LLM-powered experiences that improve developer satisfaction and cross-functional collaboration.

Experience

Work history, roles, and key accomplishments

Current

Sr. UX Designer

Current

Intuit

Jun 2025 - Present (1 year 1 month)

Redesigned custom metrics workflows and validations, improving Engineering alignment and reducing MTTR by 30%. Built a Visual Metric Builder to remove PromQL dependency and shipped an AI/LLM-powered metric setup experience to improve developer satisfaction.

UX Design Metrics PromQL Observability Reliability MTTR Developer Experience Stakeholder Management

Product Design Consultant

Freelance

Oct 2023 - May 2025 (1 year 7 months)

Designed a family banking MVP in 4 months using user journeys and system flows, contributing to pre-seed funding and a signed MoU. Built an AI resume and portfolio builder and improved onboarding flow and end-to-end customer experience.

MVP Strategy Product & Design User Journeys Systems Flows User Onboarding Customer Experience Design

UX Designer II

Amazon

Sep 2021 - Oct 2023 (2 years 1 month)

Redesigned core travel and trip-tracking flows, reducing booking time by 50% through research-led systems redesign. Improved usability and workflows, aligning with compliance to grow unique monthly travellers by 30% within 6 months.

User Research Systems Thinking Usability & Compliance Enterprise UX

Head of User Experience

Xpence

Jul 2019 - Aug 2021 (2 years 1 month)

Led UX from zero to launch by shaping account journeys, a design system, and product strategy that enabled pre-seed funding. Built and managed a high-output remote design team, saving 70% in staffing costs while improving delivery cadence and design quality.

UX Leadership UX Strategy Design Systems Account Journeys Product Strategy Remote Team Management

Senior UX Designer

RAKBANK

Jan 2015 - Jun 2019 (4 years 5 months)

Owned UX and UI across web and mobile banking, improving information architecture, transactional flows, and validation patterns. Improved the Salik auto top-up experience by 30% using user research and storytelling, and established UX processes and UI design guidelines adopted across the digital banking team.

Information Architecture Validation User Research UX UI Design UX Process Cross Functional Collaboration