Zoe Hightower
@zoehightower
Versatile content marketing professional with a passion for storytelling.
What I'm looking for
I am a versatile content marketing professional with over three years of experience in digital storytelling, campaign coordination, and cross-channel content creation. My expertise lies in producing high-performing web, social, and email content that aligns with brand voice and drives engagement. I am proficient in web publishing, visual curation, and performance tracking across various platforms.
My journey includes working as a Reality TV Screenplay Writer and Story Developer at Grimace Media Group, where I organized and reviewed raw footage to craft compelling narratives. I developed episodic scripts that reflect authentic experiences, ensuring consistency in storytelling while collaborating closely with directors and producers. Additionally, I served as a Creative Director and Media Strategist for the Bloom Fashion Show, where I directed multimedia campaigns that captured the spirit of emerging fashion talent, leading to a significant increase in engagement.
As a CIEE alum with international film study experience, I am committed to global connection and meaningful, mission-driven storytelling. I continuously seek opportunities to leverage my skills in copywriting, digital content creation, and strategic planning to drive impactful marketing initiatives.
Experience
Work history, roles, and key accomplishments
Reality TV Screenplay Writer & Story Developer
Grimace Media Group
Oct 2024 - Present (8 months)
Organized and reviewed raw footage to craft compelling narratives for reality television. Developed episodic scripts and storylines that reflect authentic experiences and enhance emotional engagement.
Creative Director & Media Strategist
Bloom Fashion Show
Apr 2024 - Present (1 year 2 months)
Directed and produced multimedia campaigns capturing the spirit of emerging fashion talent. Led a cross-functional team of creatives through concept, shoot, and post-production.
Digital Marketing & Communications Intern
Brandsbybry Communication Consulting
Aug 2021 - Present (3 years 10 months)
Planned and executed digital campaigns for multiple lifestyle brands. Produced branded content for social media, web, and email, ensuring visual and tonal consistency.
Education
Degrees, certifications, and relevant coursework
University of South Florida
M.A. in Digital Journalism & Design, Digital Journalism & Design
Currently pursuing a Master of Arts in Digital Journalism & Design. Expected to graduate in May 2026.
Florida Agricultural & Mechanical University
Bachelors of Science in Public Relations & Communications, Public Relations & Communications
Grade: Magna Cum Laude
Graduated Magna Cum Laude with a Bachelor of Science in Public Relations & Communications. Recognized on the Dean's List for academic excellence.
University of Cape Town
International Film Scholar, Film Studies
Participated in an international film study program through CIEE. Gained experience in global connection and meaningful, mission-driven storytelling.
Availability
Location
Authorized to work in
Portfolio
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