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Open to opportunities

Zoe Hightower

@zoehightower

Versatile content marketing professional with a passion for storytelling.

United States
Message

What I'm looking for

I am looking for a role that fosters creativity and collaboration, where I can contribute to impactful storytelling and brand engagement.

I am a versatile content marketing professional with over three years of experience in digital storytelling, campaign coordination, and cross-channel content creation. My expertise lies in producing high-performing web, social, and email content that aligns with brand voice and drives engagement. I am proficient in web publishing, visual curation, and performance tracking across various platforms.

My journey includes working as a Reality TV Screenplay Writer and Story Developer at Grimace Media Group, where I organized and reviewed raw footage to craft compelling narratives. I developed episodic scripts that reflect authentic experiences, ensuring consistency in storytelling while collaborating closely with directors and producers. Additionally, I served as a Creative Director and Media Strategist for the Bloom Fashion Show, where I directed multimedia campaigns that captured the spirit of emerging fashion talent, leading to a significant increase in engagement.

As a CIEE alum with international film study experience, I am committed to global connection and meaningful, mission-driven storytelling. I continuously seek opportunities to leverage my skills in copywriting, digital content creation, and strategic planning to drive impactful marketing initiatives.

Experience

Work history, roles, and key accomplishments

GG
Current

Reality TV Screenplay Writer & Story Developer

Grimace Media Group

Oct 2024 - Present (8 months)

Organized and reviewed raw footage to craft compelling narratives for reality television. Developed episodic scripts and storylines that reflect authentic experiences and enhance emotional engagement.

Education

Degrees, certifications, and relevant coursework

University of South Florida logoUF

University of South Florida

M.A. in Digital Journalism & Design, Digital Journalism & Design

Currently pursuing a Master of Arts in Digital Journalism & Design. Expected to graduate in May 2026.

Florida Agricultural & Mechanical University logoFU

Florida Agricultural & Mechanical University

Bachelors of Science in Public Relations & Communications, Public Relations & Communications

Grade: Magna Cum Laude

Graduated Magna Cum Laude with a Bachelor of Science in Public Relations & Communications. Recognized on the Dean's List for academic excellence.

University of Cape Town logoUT

University of Cape Town

International Film Scholar, Film Studies

Participated in an international film study program through CIEE. Gained experience in global connection and meaningful, mission-driven storytelling.

Tech stack

Software and tools used professionally

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